You are viewing our site as a Broker, switch your view below:

Agent | Broker     Reset Filters to Default     Back to List

Millennials and Home Buying Revisited

millennialscaution 300x300The great statistical debate continues on the impact of Millennials today on home buying. About a year ago, I wrote about the conflicting data ("Millennial Marketing Madness") that argued Millennials were not going to drive the majority home sales in 2015, despite what marketers and self-interested parties were claiming.

Fast-forward to today, and it looks like the hardcore data was accurate and the marketers missed the mark. Today's headlines have taken quite a turn from those we saw last year. Now those pundits who said Millennials would be driving today's housing market are scrambling to explain why they are not or aggressively marketing to Millennials to tell them why they should buy.

Among recent headlines:

TO READ THE REST OF THE STORY LOGIN OR REGISTER.