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Are You Maximizing Your Facebook Presence as a REALTOR®?

June 15 2011

facebook real estate businessFacebook is the king of social media. As one of the first websites to thrive on user generated content, it continues to grow in popularity. With more than 600 million users worldwide, it ranks among the top three most popular sites – surpassing Google™ in traffic at one point in time.

Facebook has inspired an unprecedented number of people to willingly share personal and professional information with others. It sounds like a marketer's dream –and it can be—although one must know how to use the site correctly.

The best way to use Facebook for marketing is widely debated due to its constant evolution. For many REALTORS®, using Facebook is absolutely necessary to staying relevant in the industry. Reason being, it’s specifically designed to connect and establish relationships with other people.

As many new home buyers are proficient with social media –especially Facebook—it’s crucial to build a presence in the space where they spend so much time.  These prospective home buyers often recap the details of their search, giving REALTORS® the information they need to reach out.

REALTORS® benefit from the site with professional-looking profile that adds the their own personal touch.  After all, a great personality attracts people. Infusing one’s personality with valuable content can significantly increase their presence on the social media giant.


Posting videos and images of properties is common practice among many REALTORS® as a way of enticing potential buyers.  Whether you make a personal page or a business page, visual media stimulates interest and often generates a click through.

Therefore, Facebook provides a fantastic way for REALTORS® to connect and interact with potential clients. As always, it’s free to sign up so there’s no financial obligation to use it.  However, it’s pervasiveness and marketing potential makes it a necessity for REALTORS® looking to generate new business.

As a REALTOR®, are you maximizing your Facebook potential?

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