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7 Things New Users Want to Know About RPR Residential

September 16 2015

rpr residential new users 01When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know, "What will it do for me and how will it help my business?"

Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. The system must be accessible 24/7 from any device (desktop to mobile), all-inclusive, easy to use, and produce client-friendly information that yields results—all at no additional cost.

We got this—and want you to get it too.

Here are seven areas of RPR you can use to build your real estate business:

1. Search

The sky's the limit when searching RPR's 160 million+ on-and-off market properties. Enter an address for a specific property, or broaden your query by searching for current, distressed and recently sold properties by city, town, ZIP, county and neighborhood, as well as market activity in those areas and even your own listings.

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2. Mapping

RPR maps include aerial, road and overhead views, in addition to searches for points of interest, schools, parcels, estimated values and more. Draw your own map or type in neighborhoods, ZIPs, cities or counties. Plus, RPR's heat maps unearth market trends and historical data, combining them into one striking, color-coded visualization.

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3. Property Details

No other real estate platform offers side-by-side, listing vs. public record comparisons like RPR. See how the property has changed over time, update estimated values based on the property's size, condition and enhancements; and view sales history and financing in just a few, quick clicks.

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4. Neighborhood and Schools

Paint a vivid picture of the best features of local neighborhoods and schools. Compare them to city, state and national levels. Contrast a home's median sales prices against volume; and get to know residents by age, gender, income, occupation and education. Job growth, cost of living, commute times, walkability and even weather patterns are recorded. Get school ratings, reviews and scores.

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5. Reports

Choose from a quick and easy mini-property report texted or emailed from your mobile device, or a comprehensive seller's report that is sure to impress even the most demanding client. Round out this tool with a market activity report for a snapshot of active, pending, sold and distressed properties; a neighborhood report for open houses, or cross over to RPR Commercial for reports on economic trends. And all customizable to reflect your brand.

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6. Mobile

The apex of our platform, RPR Mobile™, provides on-the-go access to a world of client-REALTOR® engagement opportunities. Instantly view nearby properties and get listings, sales, valuation, foreclosure, school stats and market trends—all from your iPad, Android tablet or smartphone. Text or email reports, respond to prospects, and click to call other agents—anytime, anywhere.

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7. Tools

RPR's Comparative Analysis is like no other. Evaluate properties using local sales information and comparable listings, easily adjust and compare pricing relationships, and identify local market conditions using a step-by-step wizard. Use your market expertise to add a recommended price for both qualitative and quantitative input. For harder-to-price homes, jump over to the Sales Comparison Analysis.

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Now is the time to tap into the most trusted, REALTOR®-owned data platform available exclusively to members of the National Association of REALTORS®. Begin your journey by registering at or take a look at RPR's online learning centerRPR's online learning center. For a deeper dive, sign-up for an upcoming workshopupcoming workshop led by our expert trainers.

To view the original article, visit the RPR blogRPR blog.