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4 Back-to-School Marketing Ideas for Agents

ps 4 B2School marketingAhhh, do you smell that? The scent of freshly sharpened pencils and crisp notebooks can only mean one thing... it's back-to-school time!

Any change in season is a good time to take a closer look at your real estate marketing efforts. Are you still seeing results? Are there campaigns you can freshen up? Opportunities you can take to reach new prospects?

This time of year is especially great for reinvigorating your referral network and connecting with people who are new to the area.

Here are four back-to-school marketing ideas that you can put to work for your real estate business in the coming weeks:

1. Host a Back-to-School Party

It's back-to-school season and parents are in a celebratory mood. Why not throw a back-to-school party as a client appreciation event? You can organize a family-friendly picnic on a weekend that takes advantage of the last of the warm weather. Or you can host an adult-only cocktail event where everyone lets their hair down and has fun.

(One tip: don't force the conversation to real estate too often, but be ready and willing to answer any questions that come up!)

You can also make it a school supply drive to benefit the community. You cover the cost of the event, and ask guests to bring a donation as their admission ticket. This pairs extra well with idea #4.