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Following #ICSF: Day 3 at Inman Connect SF

August 07 2015

icsf15 d3Move, Inc. CEO Ryan O'Hara talking about Realtor.com's rivalry with Zillow ("Competition will make us both better") and News Corp.'s plans for the portal on day three of Inman Connect SF. The portal also won "Most Innovative Marketing Strategy" for its bus tours of open houses in New York City during Inman's annual Innovator Awards. Other winners included CRMLS for Most Innovative MLS or Association and Redfin for their "Book It Now" consumer facing appointment setting technology. See a full list of winners here.

Today, we're continuing this week's coverage of the conference by compiling the best tweets of tech advice and business wisdom straight from conference attendees themselves. (See Day One and Day Two.)

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Redfin - "Empathy is the currency of trust." - Jason Aleem, Redfin District Manager | How To Be Truly Customer Focused #ICSF

Paul Hagey - Block out times to make phone calls and follow up. Protect that time block, @timheyl #ICSF

realtor.com® pro - Nothing has changed: follow up IMMEDIATELY if you want any chance to get the lead to the next level (think: SALE!) #ICSF

Jay Thompson - Before investing in any portal, start working on your profile. Get that built up first. #icsf

Paul Hagey - Focus on low-hanging fruit, responsive leads. Don't waste time - Scott Segall #ICSF

Brittanie Flegle - The future of real estate technology is LESS technology. Stop renewing subscriptions and start using all-in-one solutions. #icsf @chris_smth

Paul Hagey - Reach out to leads 6 times. Also, mix up calls and texts. "There's magic in texts," @brandWendy #icsf Winning combo for conversion

realtor.com® pro - “The leads I get from Adwords are 6-8 months out, but those from http://realtor.com are ready to buy now.” Kevin Markarian. #ICSF

Alain Pinel Realtors - My goal isn't to convert every lead but the best leads and then provide exceptional customer experiences - Adriana Plut (@ageyt) at #ICSF

realtor.com® pro - It’s not a bad thing to call people. They’re busy too! Pick up the phone FOR them! #ICSF

Paul Hagey - Some agents at 3x-4x lead-conversion rates than others. @brandWendy #icsf overall, lead-to-close rate is: 5 to 7%

Zillow for Pros - 88% of real estate consumers trust online reviews as much as word of mouth, from @errolsamuelson on the #ICSF stage.

Angela Raab - Data entry is repeated over 80 times in each real estate transaction today. #icsf

Julie Hile - CFPB's next mandate is going to be e-transactions. Main emphasis is going to be on financial services and real estate. #ICSF

BeckyBoomsma - Entrepreneurship for Realtors: Credibility, leveraging success, research vendors & competition, be confident, stop selling, use humor. #icsf

Jasmyn Jefferson - "Disrupters" are a necessary part of the evolution of humankind, if you really think about it. How boring a world without them! #ICSF

CRS - Sherry Chris @ #icsf: “Catching the consumer in the dreaming phase is essential,” before they’re ready to buy or sell, but considering it.

Bret Calltharp - Think reviews don't matter? Half star improvement on Yelp = 30-49% more likely restaurant fills. #icsf #realestate

Kelly Mirabella - Leverage data to help make connections at scale. via Steve Carter at @eHarmony #ICSF #RealEstate
icsf2015 d3 2

Angela Raab - Ready, fire, aim mentality to take advantage of opportunities. And if you fail, recover quickly. #icsf

Cindy - Websites should be Consumer driven instead of broker driven. You will capture the consumer faster. #kellerwilliams #ICSF

Mohit Garg - First time home buyers have fear about where to start. Simple - have a short video to answer it. #ICSF

Angela Raab - Consumers don't have time for 2-3 hour sessions of looking at homes online. They are using stolen moments to look at homes. #icsf

Bret Calltharp - Chinese buyers in the U.S. are now a 3rd of international investment. #itsnotjustVancouver #icsf #realestate

Billy B. Ekofo - FUN FACT: 1 in 12 homes in the USA are purchased by an international buyer. #ICSF

Andrea V. Brambila - @RyanMiOHara: "We're truly a media company. We're not in the transaction business." #ICSF

Jesse Passafiume - 500 mil mkt placements per month on Newscorp properties for @realtordotcom = better leads. #ICSF

Sean Carpenter - "From a consumer standpoint, competition will make us both better" - Ryan O'Hara, CEO of Move when discussing @realtordotcom & @zillow #icsf

Angela Raab - Think about using high end videos and 3D tours. Expensive, but reaches an unlimited audience and cheap for a "commercial". #icsf

realtor.com® pro - LUXURY TIP: Take risks. Show other luxury sellers what you can do. Partner with builders and build relationships. @SamDeBianchi #ICSF

Irina Jordan - #Instagram and #FB are mentioned as great social media channels for #realestate on luxury real estate panel #icsf

realtor.com® pro - LUXURY TIP: Join memberships and networking events which ooze luxury clientele #ICSF @SamDeBianchi

nobuhata - How happy would I be in the future if I buy a house? You're asking clients to time travel- instead help people understand decision. #ICSF

Sean Carpenter - If you want to increase your value, show clients how much effort you put in to your job. - via @danariely #icsf

nobuhata - Asking questions is the best way to help people in decision making journey. Ask people to reflect. Tell them to think. Dan Ariely #ICSF

Lara Scott - Your plans and strategies are often accidents of historical precedent @danariely #icsf