Following #ICSF: Day 2 at Inman Connect SF

Day Two of Inman Connect San Francisco launched with a full schedule that included sessions like "Taking Advantage of the Portal Wars" and "Franchise vs. Indie." The Broker Public Portal project was also a subject of debate ("Visionary or Stupid Idea?"). A session featuring our co-founder, Marilyn Wilson, and consultant Rob Hahn put the viability of the project on the hot seat.

For the second day (see our coverage of day one here), we followed the conference's Twitter hashtag, #ICSF, for the best tweets of the day. Here's our round-up of the most insightful comments from the conference floor.

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Cindy - If you are using your Iphone to take photo's of your listings, you deserve to lose those listings. #icsf

realtor.com® pro - Super Sonic Agents Tip: Even if someone is new (to the industry), they will have something that you don't. Don't silo. #ICSF

@ChrisHellerKW - Marilyn Wilson on Broker Public Portal: "Core focus is to help brokers win w/o games being played with their listings." @marilynwilson #ICSF

@ChrisHellerKW - Agree w/ this from @robhahn: "If you can't get the best talent, you can't compete!" #ICSF #KWRI

Kevin Hawkins - News at 11: Notorious Rob says he does give the Broker Public Portal a chance at RE Connect #ICSF

Kevin Hawkins - @marilynwilson Broker Public Portal - Rob says eyeballs are all that counts, Marilyn disagrees: It is about delivering leads, not eyes #ICSF

Kevin Hawkins - @marilynwilson Broker Public Portal - "If I am on ZIllow, I have to buy myself to the top of my own listing" - huge applause #ICSF

Kevin Hawkins - "Looking at Justin Bieber's house may be cute, but it doesn't get me sales": getting eyeballs vs leads #ICSF

@ChrisHellerKW - Marilyn Wilson on Broker Public Portal: "Core focus is to help brokers win w/o games being played with their listings." @marilynwilson #ICSF

Alyssa Hellman - To understand @zillow, you have to understand that they are consumer-focused. If you are too, you need to accept this. #ICSF

CRS - “Like any other marketing tool, the commission is a marketing tool.” -- Madison Hildebrand #icsf

Kimberly Fell Team - Zestimates are inaccurate, but aren't humans nor Realtors. But they brought you a listing! @MadisonMalibu @zillow posts accuracy%. #ICSF

Katie Lance - I love how @MadisonMalibu talks about driving the 20+ streets in Malibu to learn the area f/the inside out. Nothing replaces hard work #ICSF

Kelly Mirabella - "I'm going to be more local than anyone" - @MadisonMalibu LOVE THIS. If you want to be the local expert be the BEST. #ICSF #Realestate

realtor.com® pro - How do you break into the luxury market? Madison says go back to images - its the first impression of real estate. #ICSF @MadisonMalibu

Kylie Davis - First mover advantage from Bob Hale - no one complained because no one knew what we were doing! #icsf

Kevin Hawkins - WolfNet from the audience during the Data discussion: At least 15 MLSs still use FTP #ICSF RESO says API standards are coming/mandate needed

Angela Shields - Consumers perception - a brokers site only has their listings. They don't understand IDX = why they search portals.#ICSF

Andrea V. Brambila - Cameron Paine compares open source data to legalizing drugs: If everyone has the data, the bad guys go out of business. #ICSF

Angela Raab - My listing, my lead is a business philosophy and not necessarily a legal issue. #icsf

CRS - “Sometimes the person with the loudest voice or the most anecdotal info wins the argument. But data should win out." -Kevin Foreman #icsf

Ryan Bokros - At the scale of hundreds of thousands, the data makes sense of itself. At a smaller scale, you have to work harder to make a "match". #ICSF