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July Checklist: Four Tasks Every Real Estate Agent Should Complete

July 08 2015

hfinder july 15 checklistThe summer season is officially in full swing, and the real estate market is bursting with eager homebuyers and sellers ready to find a new place to call their own. Despite the frenzied work pace, July is a great time to re-engage with your network and boost your skills with a little professional development.

Take things to the next level by completing these four quick tips to refresh your business and polish your skill set.

Week of July 6: Refine your elevator pitch

Can you describe yourself and your business in one minute or less? Do you have a go-to answer when someone asks, "So, what do you do for a living?"

Your "elevator pitch" is just that: a short commercial describing your business, your goals, and what you can do for potential clients. If you spent time working off our June checklist, then you've probably already given a lot of thought to your personal brand. Now is the time to put that brand into words.

Remember, your pitch should be no longer than 60 seconds, and it should showcase your personality, as well as your unique approach to home buying and selling. Practice it out loud a few times and soon you'll be ready to pitch anyone, anywhere, at any time.

Week of July 13: Learn something new

The summer heat may try to lull you into vacation-mode, but make sure you squeeze some learning into your schedule. A little summer reading never hurt anyone and it's even more pleasant when you can soak up some sunshine while you do it.

Take an online class to brush up on your social media skills, or buy a new book on marketing techniques. Because this is one of the busiest times of the year, it's the perfect opportunity to hone new skills and put fresh techniques into practice.

Week of July 20: Ask for referrals

Warmer weather means it's prime time for relocating, and chances are good that your friends, family, and current clients know someone looking to buy or sell a home right now. Don't be afraid to speak up and ask your acquaintances if they know someone who could be a potential client, and don't be shy about asking your clients either.

The ideal time to ask clients for referrals is right after you've closed a deal or performed an excellent service for them. They'll be excited, happy, and eager to spread that joy with their colleagues and neighbors.

Quick tip: Time is of the essence, so don't wait to act on a referral. Reach out within two or three days of receiving their information for the best results.

Week of July 27: Go to a networking event

There's a reason networking comes up in almost every article on professional development; it's a crucial skill that can affect advancement in any field. Getting out of your comfort zone and meeting other professionals can be very intimidating, which means many agents shy away from developing their networking abilities.

However, if you've completed the other three items on this list, you should be armed with a fantastic elevator pitch, a few new skills, and some hot tips for gathering referrals – everything you need to be networking rockstar!

Make it your goal to attend one networking event this summer. Bring your business cards and your A Game, and get to know a few other agents in your area. Chances are good you'll meet someone who can help your business grow.

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