3 Ways to Get More Reviews

Positive online reviews from past clients not only give you more credibility, they can enhance your overall online profile. For example, when someone Googles your name, your Zillow profile has a good chance of appearing in the top 10 search results. Underneath your name, Google users will see your Zillow star rating, which is based on reviews from past clients. The more stars and reviews you have, the better you're going to look to a potential client.

The question isn't whether online reviews should be part of your marketing strategy—it's how can you get more of them? Here are three ways to help you do just that.

1. Follow these tips

Online reviews should be a key objective in your overall marketing plan. Treat them seriously and be deliberate about the process to get them by following these tips:

• Be thoughtful about how you ask for a review. Doing an email blast to past clients is the absolute worst way to get a review. Instead, use your request as a way to reconnect with clients, update them on the market, and stay in front of them.
• Give your clients something in return. When you email your previous clients to ask for a review, provide them something of value, such as updated market data that is relevant to them.
• Always respond to negative reviews as soon as possible. Even the most professional agent may at some point get a less-than-stellar review. So if you receive a negative review, respond to it quickly. Tactfully present your side of the story and offer a solution to the problem.

2. Ask at the right time

The best way to keep your reviews up to date with your transactions is to "strike while the iron is hot." Try to capture the client's excitement as soon after the transaction as possible. Each time you close an escrow, consider asking your client for a review.

3. Pick the low-hanging fruit

Getting reviews should be an integral part of your business. At all times, you should be on the lookout for good reviews. Be ready to capitalize on kind words as soon as you hear them. After all, through reviews, your happy clients can help you get more happy clients.

To learn more about Zillow marketing solutions, go to our Agent Advertising page.