Content Marketing: Turning Presence Into Prospects

Previously, we discussed setting up a multi-level, business-only Facebook page for yourself and/or your company as part of your social media marketing strategy. Now let's discuss content management and creating a plan to distribute the kind of news and information your clients want and turning that "value proposition" into leads.

Running a Facebook page is like climbing a mountain. You have to keep moving, one step at a time, gaining altitude and building momentum on the climb to the top. But once you get started, with a little guidance, you can build a solid following and a homegrown list of possible clients to add to your CRM.

The key is to provide your "fans" with good, local information on the topics they will have interest in. Not just a casual interest, but the kind of interest that will generate leads.

However, you have a ready-made supply of the kind of information consumers want most: LISTINGS. Publishing a steady flow of attractive properties is a must. Other suggestions would include:

Homeowner info – Providing regular posts of interest for existing homeowners is a must. First, it allows you to invite all of those in your past client and sphere of influence databases to come "Like" your site, building your fan base. It also provides value to and generates interest from those looking to make improvements with the intent of selling later. A great resource for this is NAR and its various blogs and newsletters. Check out this blog just for staging a home.

Buyer/Seller info – A steady mix of local market conditions is a must. Much of this information can be gleaned from other real estate-related Facebook pages and websites. The key is to make sure to localize this information and customize this content specifically for your target market.

Community information – In many cases, you will have FB fans who are out of the area and are considering a move, whether cross town or cross country. Including local information on the sights, sounds, places of interest, recreational opportunities, schools, churches, etc. is a great example of content marketing.

For best results, you should be:

• Making one or three posts per day.
• Checking for any questions or inquiries on a regular basis.
• Including a good mix of audio and video from your various real estate sources.
• Asking your existing fan base to ask their friends to "like" your page and share relevant information.

Examples:

Next time, I will discuss tying your Facebook presence into your website and how to use domains to create a permanent email address that will allow your clients to stay in touch until they are ready to buy or sell.

To view the original article, visit the WebsiteBox blog.