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How Does Facebook Shares and Twitter ReTweets Help Me Get Business?

May 24 2011

twitter bird

Earned media is the most trusted and credible form of content for a brand¹

Traditional paid media has become less effective due to the overwhelming amount of content being shared on a daily basis.

According to a recent Mashable articleMashable article, there are over 34,000,000 Facebook events (likes, comments, friend request) happening every 20 minutes.

facebook wordofmouth pic1

Changing Consumer Behaviors

As consumers have become overloaded, they have become increasingly skeptical about traditional company-driven advertising and marketing and increasingly prefer to make purchasing decisions largely independent of what companies tell them about products.²

Your Facebook Connections influence your buying decisions.

I see this firsthand everyday in the Tech Support Group for Real Estate AgentsTech Support Group for Real Estate Agents. Group members ask for recommendations from their peers and often times end up using a product/service based solely on a recommendation.

Importance of Word of Mouth Marketing (by Adage.comAdage.com)

  • Up to 92% of consumers trust word-of-mouth recommendations, but only 24% trust online ads.
  • A recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase compared to another recommendation.
  • 25% to 40% of all traffic and lead generation comes from earned media.

How does Facebook Shares and Twitter ReTweets help me get business?

facebook wordofmouth pic2

2 Simple Tips to help increase your Word of Mouth Marketing

1.  Give First & Give Often

You cannot expect your reader to fall in love with you on the first date. Focus your efforts on providing the best quality content for your readers, give them information that will help them solves their problems

If you want people to talk about you (in a good way), you have to earn it.

2.  Be Direct

Buddy Media reports that the best way to increase your engagement level on Facebook is to ask direct questions.


If you want your readers to "Like" your content, "Share" your content, "Tweet" your content – Ask!

References http://adage.com/article/digitalnext/reasons-focus-earned-media/227586/
https://www.mckinseyquarterly.com/A_new_way_to_measure_word-of-mouth_marketing_2567#

To read the originial blog as seen on TheMLSApp.com, click hereclick here.

Read more articles about Facebook.

Learn more about TheMLSApp and their Facebook trainingTheMLSApp and their Facebook training.

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