You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List

Improving Social Media Marketing for Real Estate Professionals

May 16 2011

social media wagon

REALTORS® are among the vast users of social media for marketing, lead generation and relationship building.

As the next generation of communication evolves, exist vivid ways of connecting with home buyers and sellers. A couple of the ways that these sites can be used by REALTORS® as a paperless solution for marketing are:

Marketing with videos

Perhaps the most popular content online, video can be posted to a channel set up on YouTube, Vimeo, Viddler and the list goes on. REALTORS® can establish channels on these sites where each video can be named with terms typically used in a search for real estate related subjects. This way, the content is more likely to be found by potential clients.

Remember to make sure viewers are experiencing quality content to boost referrals, increase branding, and make it worth their while to give you their contact information.

Read more about video in marketing:

Some Basic Considerations For Real Estate Agents Using Video in Their MarketingSome Basic Considerations For Real Estate Agents Using Video in Their Marketing

The Power of Viral Marketing for Real Estate Professionals Through VideoThe Power of Viral Marketing for Real Estate Professionals Through Video

More Video Considerations for Effective Real Estate MarketingMore Video Considerations for Effective Real Estate Marketing


Connecting with your niche market

Facebook is a fantastic way to connect with your niche market because users connect to and comment on pages that interest them. This means every person interacting with your Facebook page is a potential client and will likely see the marketing content placed on your page.

Therefore, think of what your clients want to see, say or hear. Keep posts short and sweet. A recent study by buddymedia.com suggests posts with 80 characters or less receive more engagement. However, the majority of marketers insist on using posts longer than that—receiving little to no engagement.

The user-driven nature of social media sites makes them perfect places for REALTORS® to connect with potential clients and maintain relationships with existing clients. It's just a matter of showing vivid content that is short, sweet and gets to the point.

Learn more about DotLoop.

Read the original articleRead the original article.

RETMoreArticlesContentButtons200px