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Desire For Video Content Drives Online Searches

March 17 2010

Have you heard about YouTube.com?  If you haven't, you should, as it is the second most popular site used for search on the entire Internet. Interestingly enough, YouTube is a site exclusively for videos. Lots of videos. In 2006, Wall Street Journal reported that YouTube hosted about 6 million videos. Last year, a YouTube search returned more than 80 million videos and 3 million user channels. Now it's safe to say that YouTube has over 100 million videos! 

The online traffic to video content on the Web is increasing daily, and not just on YouTube.

For real estate agents, understanding that consumers want quick, informative videos is important to how you choose to marketing your properties and your services. In a world of multi-taskers it is much easier for someone to watch a video while doing something else than it is for them to read a blog post. Plus, video reaches a person through more senses than straight text.

This is good news for real estate professionals, as already so many video facets are available through modern technology. Technology vendors, may of whom are registered on RE Technology, provide solutions to help you create video content in many ways.

Continue to read how video is driving online customers' need for information...

MashableMashable recently posted an article documenting the trend of video searches:

Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.

The astronomical numbers for December mean that viewers tuned into two billion more videos than in November, and that, as expected, a majority—nearly 40%—of those videos were YouTube (YouTube) videos, with Hulu (Hulu) still coming in a very distant second place and accounting for 3% of video views.

What’s most interesting to us is that while these video-viewing numbers are giant, we’re not seeing too much fluctuation as to where online denizens are consuming this video content. Month-to-month Google’s YouTube maintains its commanding lead, while everyone else battles it out for a marginal piece of the video pie.

The month-to-month data clearly points to the fact that watching videos online is a trend that will continue to gain momentum, meaning that we can expect to see a few billion more videos added to next month’s total. The video sites we turn to for content, however, aren’t likely to change, so we can expect YouTube, Hulu and all the rest to continue to grow at the approximately the same rate.

online video

To view the original article by Mashable, please Click HereClick Here.

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Other articles of interest: Understanding the Millennials Part I | AgentOffice