How to Use IDX Data on Social Media Networks

As a general rule, your brokerage should not spend much time promoting individual listings on social media unless the listing has a story. Some of the most significant traffic drivers to many websites are famous homes. Three Bedrooms, two baths within walking distance to the park is not socially interesting. Photos of celebrity homes are.

Luxury property works, but focus on unique features or superior architecture.

What you should do as a brokerage is publish information on local market information. Post a link to your open house page, do a custom search and post a link to the search results page that is interesting. For example, there are xxxx new listings in your town this week, pricing looks good – click here to view.

Sometimes, the links on your webpage that displays listings are too long. Use a link shortener like su.pr (highly recommended), or bit.ly. Both of these services are free, provide plugins that stay in your browser for easy access, and also provide you with analytics on the click through rates.

Under no circumstances should you ever publish listing content of another broker's listing. IDX rules and regulations only allow you to publish other brokers listings on your IDX compliant website – so just use links that take the user back to your site to view the listing.

Here are two additional IDX tools to spice up your Facebook page:

1. Immobel's Listing Translator

If you want to generate property search on your facebook page, you can only place the search page on Facebook. To see an example, Immobel has an offering on this facebook page – even a multi-language bonus feature.

2. Builder Web Apps

If you want to put your listings on Facebook, you may consider a company like Builder Web Apps – here is a sample page.

To learn more about other social media products, please click here.

To learn more about Immobel's IDX Language Translation, please click here.

To learn more about Builder Web Apps, please click here.