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3 Tips to Help You Strategically Market to Buyers and Sellers

May 03 2011

The real estate industry is constantly bombarded by uninspiring news on a daily basis as the housing market struggles to rebound. Fewer selling opportunities mean REALTORS® can’t afford to make mistakes or miss out on any chance to connect with potential clients.

To stay in the game, REALTORS® need to pay more attention to marketing themselves. Here are a few easy ways to connect with buyers and sellers:

1. Using the Internet effectively: Agent, broker or association websites need to be attractive as they are scalable for users. If home buyers and sellers don’t immediately see a benefit to your site, they’ll move to the next without thinking twice. When agents or their organization lack the technical skills or resources to implement these changes, it’s crucial to hire a professional that can build a site’s usability and overall effectiveness in driving up traffic.

2. Business cards printed on recycled material: It goes without saying that REALTORS® should never be without a healthy stack of business cards, but they should also pay attention to details that may attract buyers. Cards that clearly indicate that they’re printed on recycled material will demonstrate an agent's concern for the environment and could help connect with buyers interested in ecologically-friendly real estate practices.

3. Wear marketing materials: Get a few custom-made T-shirts or baseball caps with easy-to-read logos, slogans or product information. Make sure to include contact information below those statements for the folks who don’t come up to speak with you. Such apparel is great for trade shows, events or open houses.

Meeting clients for successful real estate transactions in a tough, competitive atmosphere calls for creativity and dynamic thinking in this ever-evolving industry.

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