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Grocery Carts are the Best Place for Real Estate Agents to Advertise...Right?

shopping cartThere’s been a lot of flurry going around the real estate blogosphere concerning the age of the average real estate agent versus their target market which has been identified as Generation Y. With that introduction, I’d like to take you with me to last Saturday at the local grocery store where I saw the ad pictured here-names, numbers and faces have been obscured to protect the innocent. This advertising tactic struck me as kind of weird and fell in league with the table top business card advertising that you still see occasionally in Mom and Pop style restaurants. Is this the kind of impression that you want to give your clients from Generation Y where absolutely every question, idea, interest and relationship is broadcasted or downloaded from the Internet?

The answer is probably not. Although real estate agents have a genuine challenge when it comes to advertising on a shoe string budget, the Internet is still a pretty cheap venue when you compare it to other media outlets. Advertising online successfully however, does require some investigation, primarily into what technologies work consistently and encompass the largest spectrum of possibilities to capture a homebuyer’s interest.