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Agents Can't Afford to Lack Confidence in Today's Market

April 20 2011

armwrestle200pxReal estate is a business that requires a great deal of trust. People on the selling end want to get as much money as possible for their home, while buyers hope to spend as little as possible. Negotiations can be lengthy and frustrating when a RealtorĀ® is inexperienced or unknowledgeable about a property; consequently, damaging their trust with buyers and sellers.

Lacking the experience or knowledge in any situation damages self-confidence. Since there's a lot at stake in a real estate transaction, an agent's confidence goes a long way with clients. It is therefore imperative for realtorsĀ® to ensure that their self-confidence is solid and strong as a granite foundation. Here are a few tips to boost and strengthen confidence:

Know your stuff: Confidence starts with knowledge. That's why it's important to stay current with industry publications that consistently report market conditions, statistics and emerging technologies. By diligently reading these materials and implementing the knowledge into selling situations, a client will feel more confident as you explain in detail the conditions for buying or selling a property. Also, leveraging the right technology to manage transactions can significantly boost an agent's efficiency.

Stay motivated: The real estate market hasn't been favorable to most agents in recent years. However, there are always people who need to buy or sell houses; many who rely on the expertise of an agent. Coupled with knowledge, motivation will help agents seek out and acquire these clients and effectively help them in their purchase or sale.

Have passion for what you're doing: A person that genuinely enjoys what they're doing typically exudes confidence. Clients will not trust an agent that perpetuates apathy throughout the buying or selling process. Without passion, buying and selling real estate is can be very difficult. Besides, without passion, why continuing doing what you're doing?


Knowledge, motivation and passion are key components to increasing confidence. A knowledgeable agent who is motivated and passionate about buying and selling real estate is one that builds great relationships with clients. Since this is typically the most significant purchase they'll ever make, trusting their agent is a must.

Therefore, a confident agent that instills trust among clients is better groomed to acquire new clients within those communities.

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