April 26 2011
I'm often asked by our clients and prospects,
"What is the one thing that I could do to improve my blog?"
The answer is always the same: Hit Publish nore often.
All the good things that come from blogging come from posting content to the Internet.
I know it sounds elementary, and it is, but sometimes there are too many distractions away from what is important to see the obvious.
A healthy blogsite is one that is updated regularly.
If keeping pace with your blog is a challenge, then you need to embrace writing pithy posts.
The above are quick and easy ways to post something in less than 15 minutes on your site. This makes the excuse, “I have no time to blog,” irrelevant.
Toiling over the perfect article gives you publish paralyzation. The goal is to publish content regularly, not write your whole diatribe in one article.
If you find yourself in the conundrum of having to be thorough before you are willing to publish, then I suggest that you break up your advice and observations into bite-sized, easy-to-publish posts. Instead of the “10 things that you need to consider before short selling your Sacramento home,” why not break it into a 10-part, 10-day series of articles?
The upsides are obvious:
As long as the content remains focused and relevant, your audience will appreciate the snack vs. the meal.
Who is my favorite pithy poster? Seth Godin.
How can I not read something with such impact that takes me less than 30 seconds?
If you want to master these techniques alongside a personal trainer, contact us right away to schedule a session.