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Middle Aged Women Dominate Mobile Social Networking

Press Release from Neilson: Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company. Since Women are a core audience for REAL Estate Marketing, it would seem that social mobile networking would be a good strategy for agents and brokers today.

Mobile Social Networking Gender Gap
A clear gender gap exists in social networking activity on mobile devices. In December 2009, Nielsen research indicates that women were responsible for 55% of mobile social networking activity, compared to 45% performed by men.

Forty-five percent of all mobile internet users go online to post comments on social networks, with 91% of mobile internet users going online to socialize, according to a recent study from Ruder-FinnRuder-Finn. The Ruder-Finn study also indicates a gender gap in mobile social networking. Women are much more likely than men to personally express themselves (49% vs. 35%), and entertain others (70% vs. 58%) via mobile internet.

 

 

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