2 Ways Portals Support Broker Success

Zillow and Trulia command the largest audience in the industry when it comes to online real estate sites; according to Zillow Group, its consumer websites attracted 140M unique users¹ in April 2015 alone. Though this number is impressive, what exactly does it mean for the industry? How do these popular consumer brands translate into value to real estate professionals?

The first way is through dynamic search tools and engaging content that contain a built-in (and completely free) contact-generating element for agents and brokers:

• Zillow's recently launched Agent Finder helps agents and teams leverage unique skills, specialties or languages through advanced search filters, and directories on both Zillow and Trulia clearly identify the brokerage name in search results for brand-building.
• Every listing includes the listing agent at the top of contact options and, if the listing is from a direct feed, an outbound link to the broker's website.
• With the launch of Zillow Pro for Brokers Plus later this year, brokers who send Zillow their listings through a direct feed will also have additional, high visibility branding in both search results and on listing pages as well as a company video on listings.

Secondly, Zillow Group provides empowering technology for brokers and agents. Its Data Dashboard, introduced earlier this year as a complement to the company's pursuit of direct feeds, gives brokers complete control of their data distribution settings and a transparent view of listing performance online, from search result views to contacts delivered to their brokerage. Zillow Group also partners with over 50 different technology providers through its Tech Connect program, including CRM and reporting systems like BoomTown and ListTrac, to help real estate professionals synchronize different tools and increase efficiency.

All in all, Zillow delights consumers and demonstrates commitment to real estate professionals through its innovative products, and in the process curates a rich resource to connect buyers, sellers and renters with the local professionals who can help.

¹Internal tracking via Google Analytics and Omniture Unique Visitors data, unduplicated