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How to Select a Video Marketing Partner

May 17 2015

video camera womanVideo is one of the top ways that consumers interact with information today. Whether you're watching a news report or instructions from a DIY guru on undertaking a home improvement project, video is far more engaging to a view than text alone.

That's because there's something magical about video. It tells and reaches viewers emotionally in a way that no other media channel can.

When it comes to real estate, there are a few common approaches to video that agents can take. One affordable way to market via video is by using automated services like MarketVideos from VScreen and Terradatum. Videos are automatically generated every month using property data from the MLS. These dynamically created market reports are available for a low monthly fee and can be used on your website, social media accounts, or drip marketing campaigns.

Teams, top-performing agents, and brokerages may want to explore the next higher step in video marketing. These are commissioned video made in conjunction with a video production team. These videos are intended to be used to support an overall public relations strategy with content like company profile videos and high-end videos for luxury properties or developments.

More adventurous agents and teams may feel like the do-it-yourself route is best for them. For DIYers and those looking to contract out, the following articles will help you get better acquainted with video marketing:

Questions to Ask

If you're in the market for a video marketing solutions, there are questions you can ask to evaluate which option is right for you, like:

  • Who is responsible for storyline development? You or the vendor?
  • Similarly, who is in charge of the creative direction? If it's you, does the vendor offer support or provide any guidance?
  • How will the production be staged?
  • What's the editing and review process?
  • Who owns the final product--you or the vendor? If the vendor does, what are the licensing terms?

Find more questions to ask in our 2015 Technology Guide2015 Technology Guide. It's a free resource for real estate professionals who want to learn more about the technology products available to them.

Here are video marketing providers that are available in the Tech Guide:

  • VScreen - VScreen is the leading internet video content provider within the real estate industry, offering solutions like ListingVideos, MarketVideos, AdviceVideos and custom produced videos to brokers and agents.
  • WAV Group - Ready to take your video marketing to the next level? WAV Group Communications offers custom-produced videos designed to your needs. Their professional video team has created productions for publically traded companies and leverages Hollywood-honed production and editing skills to the needs of your real estate business.

For more information on the options above, download the full guidedownload the full guide.