May 01 2015
Spring selling season is underway--a fact underscored by our list of last month's most popular articles. In April, articles on taking great listing photos, time management, all varieties of marketing and preparing homes and clients for real estate's busiest time of year were all the rage.
Here's a look at what else captured the attention of agents and brokers.
1. Discussing the Zestimate in Your Listing Presentation
As a real estate agent, you understand plenty about the real estate market. One of the more awkward experiences that you can have is discussing the Zestimate in a listing presentation. The best way to discuss the Zestimate is to go in prepared. It is likely that your prospect has already looked at the Zestimate or discussed it with another REALTOR® or a friend anyway. Here are four steps for starting this conversation.
2. 5 Easy Composition Tricks for Better Listing Photos
Do you suffer from lackluster listing photos? Unclear or carelessly composed snapshots of the home you're selling can leave consumers underwhelmed and uninterested. Fortunately, it's easy to improve the quality of your photos. The following tips are easy to implement and help breathe life into dull listing photographs.
3. 3 Forms of Tech That Are Changing the Real Estate Market
The future is right around the corner. Agents and brokers need to prepare for digital technology that could (maybe) change how or why people buy and sell homes. Here are our top three emerging real estate technologies that could (again, maybe) affect the real estate industry in a big, bad way.
4. Tried-and-True Real Estate Marketing Tools
Have you ever met a real estate agent that markets their business via direct mail? Tell us the truth: What was the first thought that popped into your mind? "Old school," is what we thought – that is, until we got to know some of those old-fashioned agents and picked their brains about why some older strategies are still worth using.
5. What Las Vegas Can Teach Us About Agent Safety
When I was in Vegas last month, I had some time to kill so I sat down to play a little blackjack. I noticed a woman who seemed win hands when she increased her bet and lose when she bet the minimum. I figured she must have been counting cards--a method of assessing the risk of both the deck and the individual hand so the player can adjust the bet accordingly. It occurred to me that the same lesson should be applied to the practice of selling real estate. An important factor in not being a victim of a crime is learning how to assess the risk of each prospect. Here's an easy system to follow.
6. Top 10 Tech Tools to Help You Sell Your Listing
It's important to keep up with the latest trends and developments if you want to be successful in any field, but especially in the world of real estate. Here are some excellent tech tools you should consider to help sell your listing.
7. 7 Practical Ways to Get More Listings
Wouldn't it be fabulous to start each month with a crystal ball that could tell you who was thinking about selling their home? Unfortunately, that's not a reality and, we don't have an app for that (yet). What we do have is a list of seven practical, easy and affordable ways to get more listings. No magic required.
8. 5 Quick Tips to Help You with Time Management
Time management is a skill that seems impossible to master. That doesn't mean we can't try our best to be extremely productive and get the most out of our day. Here are five quick tips that will help you get the most out of your day and one step closer to mastering the art of time management.
9. You Can Get Listing Leads from Your Website
There are two major focus points used by real estate professionals in creating their websites. If they're listing properties, they want to feature their listings and use the listing presentation on the site in their personal listing appointment presentations. The other is to provide local real estate information and attract buyers, or just prospects that the real estate agent can place in their CRM system. Both of these approaches work if the site has content that is focused on those goals. What if we want to take a more "seller-prospect" approach?
10. Finding Prosperity in FSBOs
84% of all FSBOs end up working with a real estate professional. However, many agents are hesitant about asking the owners of FSBO properties to list with them. Here are a number of suggestions to boost an agent's confidence and help them add more FSBOs to your list. By prospecting and showing your worth as an agent, you determine whether it will be listed with you or with someone else.