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13 Tips for a Killer Online Reputation that You May Not Have Considered

thumbs up on couchEighty-one percent of customers reach out to friends and family on social networking sites for advice before purchasing products (Vocus). What people are saying about you online can make a world of a difference for your business, and social media is where most of this chatter begins and ends. This makes online reputation management a critical factor for growing your business.The good news is that if you have the right tactics, you can feel confident that what people are finding about you is contributing to the success of your business.

With that said, here are 13 tips to build a kickin' online reputation!

1. Know Your Strengths

Figure out what you do better than anyone else and create your business strategies around those strengths – it will help give you a leg up on the competition.

2. Recognize Your Weaknesses

Find out your weaknesses and dedicate the necessary resources to fix them. If you aren't the most social-savvy person out there, search for resources that you can use to improve that aspect of your business.

3. Where Do Your Opportunities and Threats Lie?

Your biggest opportunities can be found in areas where people want something, but don't have it. Figure out what they are looking for and find a way to fill that void. Threats can be anything from new agents in the area to new technology innovations. Whatever they may be, find a way to adapt to them.

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