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The Home Buyer's Migration to the Internet

March 23 2015

n4less buyer migrationThe Internet has quickly become the easiest and most convenient way to shop. Of course, that also goes for real estate and everything that goes with it. Over the past decade, marketing in real estate has become ever more digital. Home shopping is no longer about showing up in an agent's office. The Internet offers an excellent medium where consumers access information to support their decision making in a matter of minutes.

Embracing Technology in Real Estate

The migration to the web offers unique opportunities for both the home buyer as well as agents. With Millennials moving into the picture as the new generation of homebuyers, it becomes more and more important for real estate agents to offer the varied, cutting edge services this generation has become so accustomed to.

High-tech features on your website and utilizing social media will help attract new business and earn referrals from clients you have already served. It's more important than ever to leverage technology to reach out as well as to stay in touch. As an agent, you should understand that your prospects and existing customers are uber-connected and informed; they rely on the Internet as their primary source of information.

A Rich Website Experience

Consider sprucing up your website with features such as Walk Scores, neighborhood statistics, or live chat features; anything that adds value and makes for a positive user experience helps. There are awesome services out there that'll allow you to put on powerful virtual tours of your listings and showcase the surrounding area.

You're the local specialist and you can blog, tweet, and post on Facebook about events, trends, and what makes your area so special. Newsletters are a great way to package all sorts of information and deliver it right to your clients' inbox. In a home services directory, you can showcase your knowledge of trusted, local businesses that your clients will need to furnish and maintain their new home.

In short, there are countless ways to become a resource for your clients that goes beyond the real estate transaction. Chances are these Millennials will also have to upsize at some point and you'll definitely want to be the first person that comes to mind when that time comes.

Bring Your Business into the Future

The time is now. If you don't invest in new technologies to bring your business into the future, this new generation of home buyers will find what they're looking for somewhere else. Luckily, there is a myriad of services that are readily available and easy to integrate with any website. The hard part is getting started, but once you embrace the web and get over the initial hump, you'll see your efforts rewarded in lots of new, happy clients!

To view the original article, visit the Nest4Less blogNest4Less blog.