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What Luxury Clients Prefer: Apple Devices and Traditional Media

Apple's latest product announcements suggest that the company is trying to position itself as a luxury brandluxury brand. At a media event on Monday, the company unveiled a $10,000 version of its new Apple Watch as well as a redesigned Macbook that comes in gold.

But is Apple really the choice of the well-heeled crowd? The data suggests that it may be. Last spring, an analysis of 3 billion tweetsanalysis of 3 billion tweets found that iPhone users are geographically concentrated in wealthier areas. The map below shows how iPhones users (in red) coat affluent Manhattan, while Android dominates the less wealthy outer boroughs. The trend repeats in other locales, as well--San Francisco, Los Angeles, and London all map out along the same economic lines.

luxury iphone manhattan

So does that mean you should trade your PC in for a Mac or your Android devices in for an iPhone or iPad? Not necessarily. The best tech for you is what you feel most comfortable using. Android is great for those firmly ensconced in the Google ecosystem--Gmail, Google Drive, and your phone all work seamlessly together on Android.

But if you work in a luxury market and you're trying to reflect the values of your client base, switching to Apple may be a route you should consider. At the very least, make sure that your website looks good and functions properly on iOS devices. Similarly, any apps you offer clients (like branded search apps, eSignature, etc.) need to work flawlessly on Apple products.

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