How to Stay Relevant on Your Website and Social Media Pages

Many real estate professionals have an online presence through their website and 91% use social media to some extent. You probably post to Facebook and Twitter at least once a day but don't generate your own content--which is understandable! It's hard to keep up with producing fresh, relevant posts on social media. It's great that you know how important social media is for your business, but now you have to work on standing out from the competition.

Here's how:

1. Use social media to stay relevant and connected with clients during and after the transaction.

You know referrals are important for business, and you're doing everything you can to provide clients with superior service. Use social media as a reminder of your excellent service, so that clients may send their family and friends who are looking to buy or sell your way.

2. Engage followers by personalizing the content that you post.

Think about what homeowners and buyers want to read to get them interested in what you have to say. It's important for your content to be informative and personalized, so do not write a post that sounds like a robot. We suggest reading the status aloud before you post it.

3. Market yourself as a valuable resource.

When you refer business in your community and demonstrate expert knowledge of the area, you will, in turn, gain customer trust. By telling clients to go onto your page to find places to shop, eat or hire service providers, you gain their confidence, drive traffic to your site, and market yourself as a valuable resource.

4. Provide an interactive business directory.

Most real estate websites have service providers listed with a simple name and number for clients to refer to. However, there's no way for the public to read about these businesses or click onto their webpage for more information. Engage your clients with a more interactive and aesthetically pleasing business directory! See how Nest4Less can help you here.

To view the original article, visit the Nest4Less blog.