20 Amazing Statistics that Real Estate Pros Need for 2015

People have even more access to digital channels than ever before and every industry is facing the effects of that. In the case of this blog post, real estate, is definitely showing signs of a major shift from traditional channels onto digital ones.

Working with buyers and sellers every day, it's increasingly important to be omnipresent, especially since your clients are relying on your expertise on every digital channel. Over a year ago we came up with a list of 15 stats that every Realtor must know, but we wanted to revamp that list to bring it into 2015 (stats courtesy of National Association of Realtors [slideshow and white paper], Properties Online, Brian Buffini's Real Estate Report) and give you five more important pieces of data.

1. 70% of agents have a website

2. Only 12% of Realtors have a real estate blog

3. 56% of Realtors use social media

4. 92% of real estate agents prefer email in communicating with clients

5. 25% of agents generate more than 50% of their business from repeat clients

6. 21% of Agents get more than 50% of their business from past clients

7. 88% of buyers would use their agent again or refer them to others

8. 84% of sellers would use their agent again or refer them to others

9. 92% of consumers trust recommendations from friends and family above all other forms of advertising

10. From 1981 to 2014, the top source for buyers and sellers finding Realtors has been from referrals

11. 43% of buyers find their home to purchase online

12. 42% of buyers were referred to their Realtor through a friend, neighbor, or relative

13. 60% of buyers Google their agent

14. 74% of sellers use social media

15. Over 88% of buyers expect a response from their Realtor within an hour

16. 49% of Realtors use technology to stay competitive with other Realtors

17. Over 80% of Realtors say that referrals are very important to their business

18. Realtors were viewed as a useful information source by 98 percent of buyers searching for a home

19. 92% of buyers use the Internet in some way in their home search process

20. The typical home buyer searched for 10 weeks and viewed 10 homes

Conclusion

These stats shouldn't completely change your strategy; however, they may provide some insight into some techniques that you can use to tweak some of your campaigns. One thing to keep top of mind, as mentioned earlier, is to have the understanding that buyers and sellers are looking for you in multiple channels. Keeping in touch with them in their preferred method and building that relationship (especially on digital channels) can propel your business forward.

To view the original article, visit the Contactually blog.