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Friday Freebie: 2015 Lead Conversion Plan

February 05 2015

If you took advantage of the series of Friday Freebies we published last month, you're well on your way to a successful 2015. If you've put into motion both the business plan and the marketing plan, the leads are probably flowing your way right about now.

But that brings up an important question--what the heck do you do next? Answer: Convert those leads! To help you out, we're highlighting a (you guessed it) free plan to help you out. Read on to learn more.

The 2015 Lead Conversion Plan, courtesy of Trulia

lead sales mazeWe love actionable advice, and this guide is full of it. It lays out a week's worth of steps you should take from the moment a new lead comes in. Each day offers a conversion goal you should achieve (conversion here is defined as setting up a first meeting), and the steps to take it.

To give you an idea, here's a condensed version of Day One's plan of attack. Your mission? Respond fast with the information requested by your lead.

  • Action 1: Make an introduction call
  • Action 2: Send a follow-up email
  • Action 3: Prove your value

The guide further expands on how to execute each action, and even intersperses tips throughout the text. Download the 2015 Lead Conversion PlanDownload the 2015 Lead Conversion Plan today to learn how to transform inquiries from prospects to clients.

About Trulia, Inc.

Trulia gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

Want to be our next Friday Freebie?

If your company offers a free or trial version of a product, we'd love to feature it as a Friday Freebie. Contact Kelly Phelan at kelly[at]

For a collection of past Friday Freebies, click here.