It's been 16 months since we first introduced Quantum Leads to our readers. That's a long time in the software world, so we decided to check in with the Virtual Office Website (VOW) provider to find out what has changed.

The answer? All the right things. Rather than a large overhaul of their platform, Quantum Leads has instead matured and refined their offerings. This is most apparent in the cleaned-up user interface. When we compared screenshots from our 2013 review with the updated layout, we couldn't help but notice how everything neatly lines up on an underlying grid. It's easier to scroll through pages of contacts now that the clutter of multiple icons has been tidied up.

In fact, it's easier to see all of what is going on with your business with Quantum's updated design. Users are now greeted with a cleanly laid-out dashboard that displays new leads, tasks to be completed, and a "Safety Net" feature that identifies leads in danger of falling through the cracks. Brokers can also see an ROI feature that show which lead sources offer the highest return.

The system now also automatically assigns leads to drip campaigns from the moment they sign-up. Users can easily manage campaign subscriptions for each lead right from the contact list. By hovering the cursor over the "drip" icon, agents and brokers can see which campaigns the contact is receiving, the open rate, and the click-thru rate. Users can even start and pause campaigns with a single click.

Quantum has added new categories to the lead status feature to allow users to more precisely categorize contacts as Cold, Warm, Hot, Pending, etc. The categories are now color-coded so that users can see, at a glance, where in the sales funnel each contact is.

The search functionality has received a boost, as well. Users can search by which contacts are the most active and even by housing preference. This is handy for listing agents who are looking for buyers for, say, a Craftsman style house. The agent can use the search function to zero-in on buyers who have stated a preference for that style of home.

The flip-side to which features have been added is which have been removed. Quantum has gotten rid of its Expired Listings feature that generated a daily list of expired or withdrawn properties. The feature was a good idea, but wasn't used enough to warrant continued development, according to the company.

The Front End

We're happy to say that Quantum Leads' consumer facing websites are still their beautifully designed selves. They still put high-definition property photos front-and-center and are a delight to navigate (click here for an example of a live site).

Here, all that's changed is that brokers can now add custom web pages from the backend. Quantum has also started porting in data from GreatSchools.org to offer consumers deeper information on schools in the area they're searching.

For a more in-depth look at Quantum Leads, watch the following recording from our recent webinar or read our notes here:

Next Steps

• Visit the Quantum Leads website to learn more
• Explore more VOW solutions in our Product Directory
• Read more Product Reviews