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First Look: Nest4Less is Latest in "Free-to-Realtors" Pricing Model

nest4less squareThe idea behind Nest4Less is simple: an attractive business directory that easily embeds into real estate websites and Facebook pages. The price is simple, too. It's free to real estate agents, and even offers revenue share options to brokers and MLSs.

Nest4Less shares a pricing model with a company we reviewed last year, Househappy. Rather than charge real estate agents and brokers, both companies work with related businesses--like movers or mortgage companies--who pay for exposure to homebuyers and sellers. In the case of Nest4Less, those businesses pay to be included in directories that target consumers looking for contractors, landscapers, plumbers, and beyond.

The app meets a need that's been voiced by consumers, particularly by home sellers preparing to enter the market. According to a 2014 consumer research survey by consulting firm WAV Group, real estate agents are the first resource sellers turn to when preparing to undertake pre-listing repairs. In fact, 58% of sellers consult their agent about repairs rather than contractors (12%), home inspectors or appraisers (both 2%).

Nest4Less's aim is to encourage repeat traffic to real estate websites and Facebook pages. It does this by offering a resource--almost like a digital Yellow Pages--consumers can consult when seeking out needed service providers. Let's take a moment to explore how it works.