#ICNY Day 2: Rupert Murdoch, Big Data, and Beyond

The second full day of Inman Connect NY began with Rupert Murdoch's highly anticipated keynote speech. Murdoch offered a glimpse of what realtor.com may become under News Corp's guidance, including how he intends to grow the portal by promoting via News Corp's other media properties like the Wall Street Journal.

Day two also saw other real estate luminaries like Trulia's Pete Flint and RE/MAX CEO Dave Liniger take the stage. We continued to follow the action today by keeping up with the conference's attendees via Twitter (see our coverage of day one here). See below for our compilation of the best tweets of the day.

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Rosemary Buerger - Why Realtor.com? It has the most up to date data and attracts transaction ready consumers via Rupert Murdoch #ICNY

Ben Kinney - Rupert Murdoch to leverage media assets ie papers, tv, etc to grow realtor.com #ICNY @rupertmurdoch humble well spoken gentleman

Chris Nichols - Is REALTOR.com the right name? "I think so, what the hell does Zillow mean? - @rupertmurdoch #ICNY

.LUXURY - "Be ambitious, take risks, and don't be afraid of failure." - Rupert Murdoch #ICNY #wisewords

Robert Gil - Rupert Murdoch on Move acquisition: "We don't want to replace agents; you are crucial" #ICNY"

Ethan Beute - "We want the shortest distance between the American dream & a family's reality to be through @realtordotcom" - Rupert Murdoch #ICNY

Audie Chamberlain - Being "leaner" means going at maximum speed with the least amount of waste says @davidrbutler of @cocacola #ICNY

Andrés Korda - "Agents should expect improvements on the overall platform experience from the @trulia and @zillow merger." @peteflint Trulia CEO at #ICNY

Valerie Garcia - "The trouble with print is you have no idea who reads it, who they are, and how many people it touched." @rajqsar #ICNY

Laurie Weston Davis - The algorithm is not always your friend. The math can say one thing and reality says another. John Heithaus #ICNY

Sean Carpenter - For agents who don't want to be a part of your culture, @NashvilleBrian says to give them the #GiftOfGoodbye #icny

Becky Boomsma - Luxury lifestyles require exceptional confidentiality and secrecy with regard to client representation. #DEMA #sealsonsecurity #icny

Sam DeBord - #MLS exists to serve broker cooperation. Mission creep endangers broker relationships. @carysylvester @LoCoHeather & Dream MLS panel. #ICNY

Laurie Weston Davis - 40% of home searches happen from outside of the area which is being searched. Local v. National search #ICNY

David Greenberg - Think beyond the homepage: use analytics to identify 4-5 key landing pages & optimize them all like you would your homepage. @morganb #ICNY

SmartZip - With newspapers, you focused on where your ads appeared. With online ads, you focus on who you want to reach. #ICNY

leighbrownremax - What is YOUR focus in real estate? Systems? Process? Experience? If you don't know. Stop and figure it out. #icny

Angela Raab - Repetitive branding with critical people during a critical time in their decision making process is why retargeting works. #icny

Kathleen Buckley - Immigration attorneys are excellent referral resources for int'l buyers #ICNY

Bret Calltharp - Adopt the 4-3-2-1 plan for your commission checks! 40% you, 30% taxes, 20% business, 10% charity/investments #ICNY #realestate

SmartZip - You can buy traffic, but you have to make conversions. When buying ads, be POSITIVE that the landing page is beautifully designed. #ICNY

SmartZip - Buzzwords appear because they're new or because they work. Big data has been around, but is just now becoming actionable for many #ICNY

realtor.com® pro - Facebook ads: Lookalike Audience can find audiences based on information of the people that engage with you. Great tool! @jedcarlson #ICNY

Sam DeBord - Divorces are great data for finding sellers -@1000wattbrian #AlwaysBeClosing #ICNY

realtor.com® pro - Find out if users are influenced by your ads by measuring view-thru conversion rates. #ICNY @jedcarlson

Marci James - AVM is no longer disdained. Being used for lead gen in awesome ways. #icny

Mike Ferry Org - #MikeFerry on what he said at #ICNY about being a de-motivational coach: "Hard work isn't always fun ... but it's always profitable."