Articles

Free Real Estate Marketing Strategies
Real estate marketing takes a lot of effort, time, energy and money. To make it a little bit easier for you, here you can find a couple of ways you can do it for free and still see great results. At the end of the day, real estate lead generation is mostly about human connection, which can be both easy and free if you do it the right way.
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A Guide: How to Become a Real Estate Agent
So, you've heard you can make a good living as a real estate agent, and you think you have a decent sense of the real estate agent job description. But how do you get in on the agent life? Taking clients around to find their dream house may be a highlight of the job, there's a lot more to the role! As an agent, you'll need to know how to review property values and sale prices. You'll need to make recommendations for listing prices and bids. You'll need to learn to estimate your own real estate salary according to expected commissions and plan your finances accordingly. You'll need to be ready to work through negotiations, which can get thorny and drawn out. You'll need to know neighborhoods and cities — not just the perks of living there, but also any laws and regulations related to residential real estate, too. No wonder the job requires a real estate license! There's a lot to learn, but the job is ultimately a rewarding one. Here are eight important steps for how to become a real estate agent:
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Why You Shouldn't Fear Calling Tech Support
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How the Right Real Estate CRM Will Save You Time
Real estate agents are busy, and efficiency is a huge priority. Not managing your time wisely can greatly reduce your productivity and ultimately harm your business. An investment in time management is an investment in productivity. One of the best tools to help you with this is a real estate CRM, known in full as customer relationship management software. We know that this software can help save us money by organizing our contacts and marketing efforts. But did you ever think about how it can save you time? In a busy industry, the right CRM functions more like a productivity tool. Here are five ways a great real estate CRM will save you time — just make sure you select the right one!
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Products

Lone Wolf Hosting
Have access to your back office from any office or place! Lone Wolf hosted servers ensure brokers and agents have access to their back office from anywhere, anytime. Hosting will provide your brokerage with:  Easy access to your brokerWOLF system with remote log-in Safe and reliable backup and storage of your data Eliminating the need to maintain costly hardware It is so simple, with Lone Wolf Hosting all you need is an internet
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Top Producer
Top Producer 8i is a Customer Relationship Management (CRM) system that helps users manage tasks and relationships and to organize leads, manage repeat clients, referrals and sales. The 5 steps of top producer are to get more leads, turn leans into sales, convert more web leads, offer stellar client service and grow market share. Benefits include: Stay in Touch with Leads- Post on Facebook, follow on Twitter, send email, postcards, and letters. No matter how an agent prefer to connect – and how regularly – Top Producer is designed to help Know Exactly Who to Call, When, and What to Say - Agents can engage their database Access Anytime, Anywhere - Top Producer Mobility - Agents can access their database from their Windows Mobile, iPhone, BlackBerry® or Palm™ device Discover and Focus on Activities that Drive Business Growth - Top Producer shows agents where their business is coming from. They can track where leads are coming from, what new leads have come in, and which of their prospects are ready to transact. Top Producer 8i gives agents insight into their clients' situation, so they can convert more leads to appointments, and more appointments to sales. Win Repeat Business and Referrals - Top Producer 8i was designed to help agents engage before the transaction with relevant, timely information, ensuring they are the agent of choice when it's time to make a move, and they can stay in touch for weeks, months or years. Know the next 10 people you need to call - Everyday. Top Producer 8i helps agents reach out to their sphere, showing them who they need to call and when. Live reports show agents who is ready to transact, giving them a reason to make that call, and live connections to social media like Facebook and Twitter give them something relevant to talk
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Featured Homes (SM) by realtor.com®
Secure one of the most visible and exclusive positions for YOUR listings. What Featured Homes(SM) can do for you: Prominent callouts Help you grab the attention of buyers looking for a specific property type. Attract more buyers More visibility for your listings and more inquires to you. Help generate more interest                Move your listings to the front of the line in a highly visible position. The ultimate listing tool Show potential home seller clients how your exclusive marketing will more their home to the top of the Search Results Page. Create more visibility For you, and for the marketing you provide to clients. Your homes seen first Feature Homes(SM) are seen at the top of the Search Results Page, then seen again when the consumer clicks “next.” Capture market share Display your listings and the marketing you provide your home seller clients by securing zip codes in your preferred farming
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Homesnap
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
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Industry News

Conversion Monster Wins futuRE Pitch Battle
SocialSurvey takes second and VlogEasy places third at real estate tech competition AUSTIN, TEXAS December 11 -- Keller Williams (KW), the world's largest real estate technology franchise by agent count and the U.S. leader in units and sales volume, announces Conversion Monster won the futuRE, an invitation-only real estate technology, pitch battle. Powered by Keller Williams, the futuRE pitch battle happened between 29 tech companies that competed for votes from agents to access their businesses operating within the Keller Williams ecosystem and the Keller Cloud, a proprietary, AI-fueled real estate cloud for Keller Williams agents. "We're excited to announce the top pitch battle and category winners will receive prioritized integration into the Keller Cloud, as a direct result of live agent votes this week," said Jeff Tamaru, head of corporate development, Keller Williams. "With futuRE, our aim was to empower our agents with best-in-class solutions to choose how they want to run their business within our platform." Announced also yesterday, SocialSurvey was the pitch battle second-place winner and VlogEasy won pitch battle third-place winner. The first-place winner received a $15,000 prize and second place received a $5,000 prize. Top pitch battle winners will be priority onboarded onto the Keller Cloud ahead of other category winners. The Top 10 futuRE Pitch Battle Category Winners include: Agent Operations – Follow Up Boss AI / Predictive Analytics / Automated Value – Likely Sellers Automation / Time Management – Conversion Monster Community / Sphere of Influence – Iovox Call Tracking Education / Learning – Keeper Tax – Tax Filing End-to-End Consumer Experience – MooveGuru Lead Generation – Taradel Property Marketing – APP (Automated Property Promotion) Search – SocialSurvey Social Media / Video – VlogEasy The futuRE event took place at the Aria hotel in Las Vegas on Dec. 9 and 10, 2019. More than 450 real estate leaders on-site voted together with agents in North America via livestream to select 10 finalists, one finalist per category, to prioritize and onboard into the Keller Cloud. The group of 29 tech companies was selected from an original list of more than 80 companies competing for access into the Keller Cloud during a weeklong voting process that happened in November 2019. KW collaborates with leading technology companies to enhance the operations of real estate businesses via the Keller Cloud. In 2019, KW released KW MarketPlace, an app store for KW agents to browse top software integrations made by non-KW developers, in beta. KW MarketPlace is currently available to agents through Command, KW's smart CRM-plus solution. Using a Keller Cloud application programming interface, or API, available for outside technology developers, Keller Williams enables the integration of additional top technology tools within an agent's Keller Cloud solutions. About Keller Williams Austin, Texas-based Keller Williams, the world's largest real estate technology franchise by agent count, has more than 1,040 offices and 185,000 associates. The franchise is also No. 1 in units and sales volume in the United States. In 2019, Fast Company named Keller Williams the No. 1 "Most Innovative Company" in real estate. In 2015, KW began its evolution into a technology company, now building the real estate platform that agents' buyers and sellers prefer. Since 1983, the company has cultivated an agent-centric, technology-driven and education-based culture that rewards agents as stakeholders. For more information, visit kw.com.
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Redfin Report: Bidding Wars Remain at 10-Year Low in November
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Curious Case: A U.S. Housing Market No One Saw Coming
November inventory drops 9.5 percent year-over-year; homes priced below $200,000 decreased by a substantial 16.5 percent SANTA CLARA, Calif., Dec. 9, 2019 -- What a difference a year makes. In November 2018, higher mortgage rates and increasing inventory characterized the U.S. housing market. This November, the number of homes for sale fell nearly 10 percent year-over-year in a market where low interest rates are spurring increased demand, according to the November 2019 Housing Trends report released today by realtor.com®. "As millennials -- the largest cohort of buyers in U.S. history -- embrace homeownership and take advantage of this year's unexpectedly low mortgage rates, demand is outstripping supply, causing inventory to vanish," according to realtor.com senior economist, George Ratiu. "The housing shortage is felt acutely at the entry-level of the market, where most millennials are looking to break into the market for their first home." Ratiu added, "The issue is further compounded by the fact that sellers tend to be more reluctant to list during the colder time of year when the market typically makes a seasonal slowdown." Based on realtor.com's listing data, the shortage of available homes for sale is accelerating. Overall, inventory declined 9.5 percent in November, compared to October's drop of 6.9 percent. November's inventory declines amounted to a loss of 131,000 listings nationwide, compared to this time last year. In the nation's 50 largest metros, inventory declined by 8.8 percent year-over-year. Additionally, the volume of new listings hitting the market has decreased by 7.7 percent since last year, adding to the nation's inventory woes. Finding an affordable home still remains one of the largest obstacles to homebuyers, and is predicted to continue to be a problem for many buyers heading into 2020. The inventory of homes priced below $200,000 decreased by a substantial 16.5 percent year-over-year in November, up from the 15.2 percent decrease seen in October. Inventory decreases were the norm across all price points in November. Mid-tier inventory priced between $200,000 and $750,000 also decreased by 7.4 percent year-over-year compared to October's year-over-year drop of 4.3 percent, while high-end inventory priced above $1 million decreased by 1.7 percent year-over-year, compared to October's year-over-year increase of 1.3 percent. "The inventory decreases seen across all value ranges could in part be attributed to a spill-over effect, as the lack of inventory has pushed buyers up the price chain to stretch their budgets and search for homes above their initial price target," Ratiu noted. The metros with the sharpest drops in inventory were San Diego (-28.1 percent); Phoenix (-24.1 percent); and Rochester, N.Y. (-22.4 percent). Only four of the 50 largest metros saw inventory increase year-over-year. The largest inventory increases were in Las Vegas (+14.4 percent); Minneapolis (+11.5 percent); and San Antonio, Texas (+7.2 percent). Facing even fewer options than last year, eager buyers are acting quickly to close on the few homes that are currently available. During November, home sold in an average of 70 days nationally, two days more quickly than last year. Raleigh, N.C.; Hartford, Conn.; and Birmingham, Ala.; saw the largest declines in days on market with properties spending 10, 10, and 9, fewer days on the market than last year, respectively. Conversely, properties in some of metros found homes sitting on the market longer. Homes in Los Angeles; San Jose, Calif. and Las Vegas sold 20, 12, and 10 days more slowly than last year, respectively. Meanwhile, the national median home price has yet to adjust to the recent inventory declines after a multi-month run up in inventory earlier this year. The median U.S. listing price grew by only 3.6 percent year-over-year, to $309,000 in November, which is less than the 4.3 percent year-over-year increase seen last month. However, of the 50 largest U.S. metros, 43 saw year-over-year gains in median listing prices. Los Angeles (+16.6 percent); Rochester, N.Y. (+12.8 percent); and Birmingham, Ala. (+12.3 percent); saw the highest year-over-year median list price growth in November. Conversely, the steepest price declines were seen in Louisville, Ky. (-4.0 percent); Minneapolis (-2.0 percent); and Houston (-1.6 percent). Metros Seeing the Largest Declines in Inventory   About realtor.com® Realtor.com®, The Home of Home Search, offers the most MLS-listed for-sale listings among national real estate portals, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. Through its Opcity platform, realtor.com® uses data science and machine learning to connect consumers with a real estate professional based on their specific buying and selling needs. Realtor.com® pioneered the world of digital real estate 20 years ago, and today is a trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com.
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Homesnap Introduces Integration with Facebook Marketplace
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Companies

Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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realtor.com®
realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (Nasdaq: MOVE) and is the official Web site of the National Association of REALTORS®., realtor.com® currently offers potential homebuyers access to nearly four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, where real estate consumers spend more time searching than any other comparable real estate site. Agents and companies have the power to customize realtor.com® resources to maximize their brand and
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Webinars

WATCH: Do You Fear Anonymous Reviews? Take Back Control
The experience of buying or selling a home carries a lot of emotional weight for consumers. Sometimes these strong emotions come out in online reviews in both positive and negative ways. Whatever the tone or the of the reviews you receive, one thing is certain: online reviews of your service or going to happen whether you like it or not. So how can you stay in control of your online reputation? That's a discussion we had during a recent webinar with a panel of active Realtors and industry professionals. Watch the recorded webinar below to find out how you can take advantage of online reviews—and ensure that only real reviews from your real clients impact your professional reputation. Webinar Guests Ashley Young, Realtor, Keller Williams Realty Laurie Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:15 - Marilyn shares a WAV Group real estate consumer survey on the importance of online ratings. 4:42 - Mark Armstrong takes over and talks about how emotional buying/selling a home is for consumers. He shows us a negative agent review and the agent's response to it. 8:05 - Next, Mark displays a review from a consumer that "loves" their agent. 8:50 - Mark demonstrates how RateMyAgent takes your agent reviews and links it to the real estate transaction so that you can use those reviews as a marketing tool. 11:27 - Ideas on how you can leverage reviews reviews from your clients—on social media, in email marketing or in digital ads. 12:06 - What is RateMyAgent? 13:55 - First in a series of questions for panelists Ashley Young and Laurie Davis. Do you fear reviews? How has your opinion of reviews changed in the last three years? 22:40 - What are you doing with your reviews after you've collected them? 32:08 - What are the elements that make up a marketable or portable review? 41:25 - What results have you gotten from promoting verified reviews? 50:04 - How do you prepare clients for receiving a request for a review to get a better response rate? 54:00 - Question and answer segment. Next Steps Learn more about RateMyAgent on their website Register for our next webinar, Growing the real estate client relationship: Connecting opportunity, community and reality capture
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WATCH: Data Driven Tips to Generate, Convert and Close Your Leads
Pop quiz! A buyer is interested in a home. Who is going to convert them? Is it: The listing agent The website the consumer found the home on The first agent they hear from The data points to "C." According NAR research, 68% of buyers only interview one real estate agent. So what does that mean for you? "We know that speed is critical, but this data here shows that you need to be fast and you need to be first," said Joe Sesso, author of the books Secrets of Top Selling Agents and The Foreclosure Revolution, as well as a Realtor, real estate investor, national speaker and trainer. Joe was our guest during a recent webinar—a special "Secrets of Top Selling Agents" event for RE Technology readers. He not only shared techniques, tips, and tricks to beat your competition to the first contact, but he also outlined some of the new lead generation models—like iBuyers and referral networks—that are pushing their way onto the real estate scene. Webinar attendees got in-depth insight into three resources and strategies for leveling the playing field and generating your own leads. Want to get these insights for yourself? Watch the recorded webinar below! Webinar Guests Joe Sesso, Executive Director of Sales at Homes.com, Realtor, real estate author, speaker, trainer, and investor Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 1:25 - Joe Sesso talks about how "speed to lead" is critical to lead conversion. 3:25 - Joe offers an overview of the Referral Network lead gen model. 5:40 - Joe outlines the iBuyer lead gen model. 8:19 - Three ways to own your leads. 11:56 - Resource #1: Lead generation sources 22:38 - Resource #2: Lead conversion strategy 35:07 - Resource #3: Your website 53:35 - The keys to beating your competition every time. 54:15 - How to fill your pipeline with more leads from other peoples' listings. 55:50 - How to get a free SEO website audit from Homes.com. 56:35 - Question and answer segment. Next Steps Learn more about Homes.com Local Connect Claim your free website SEO audit by contacting [email protected] Register for our next webinar, Do you fear anonymous reviews? Take back control of your online profile today.
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WATCH: Growing Your Brand with a Real Estate CRM
There are a lot of misconceptions about what a brand is. For starters, it's not your logo or your website design. So what is a personal real estate brand and your can you build yours? That's what we explored in a webinar last week. A brand is, first and foremost, all about how you can serve your clients and sphere of influence. "The more you have a regular, consistent flow of communication, education, insight, counsel that you provide to your sphere, the better your own personal brand becomes," says webinar moderator Marilyn Wilson. "[Your] CRM can become a guide to helping your create your own brand." That's right—your CRM can be an important tool in building your visibility and influence with your sphere. In this webinar, Rich Gaasenbeek of IXACT Contact shows us how your CRM and marketing automation system can help you build your brand through regular, consistent communication across multiple marketing channels. Watch the recorded webinar below to find out more (and how to claim an exclusive FREE offer from IXACT Contact)!
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WATCH: Win Over Sellers and Close More Listings with This Tech Tool
From wowing sellers during listing presentations, to increasing sight-unseen offers, to increasing your speed to market, there's a marketing technology that can turbocharge essential aspects of your business. We're talking about 3D virtual tours--and during a recent webinar, we took an exhaustive look at all they have to offer. We were joined by representatives from Amy Kite Realty, who gave us first-hand insight into how their business is winning new clients and closing deals faster, thanks to Matterport. If you missed the webinar, no worries. We recorded it for you! Check out the video (and our notes) below:
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WATCH: Build the Business of Your Dreams with a Next-Gen CRM
What are your income goals for 2019? It's one thing to wish for more commissions in the year ahead, but it's an entirely different thing to have a course of action laid out for achieving those goals. In a recent webinar, we saw a live demo of a tool that can help. Real estate CRM IXACT Contact overhauled their interface this year, and one of the new features of the program is a goal setting module where agents can set their income goals, and the system will tell them exactly how many transactions they need to close every month, how many leads they need to win, how many past clients they should reach out to, and more. Of course, that's just a small part of how IXACT Contact can help you manage—and grow—your business. Want to see how else it can prepare you for a kick-ass year ahead? Check out the webinar recording below—and don't forget to scroll to the end of this article to find out how you can claim an extended free trial of IXACT Contact.
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