Articles

Friday Freebie: The 'Secret Sauce' to Online Lead Generation
Are your lead generation efforts leaving you hungry for better results? Maybe you're putting in too much work for too little reward, or maybe your campaigns just aren't coming together the way you envisioned. Whatever the case, we've got the recipe to spice up your sales funnel. This week's Friday Freebie will show you how to stand out from the crowd, build a successful pipeline, and drive conversions. Read on to learn more! Download a free copy of 'Lead Generation Secret Sauce,' courtesy of Elevate There are a lot of ingredients in a successful lead generation campaign. Fortunately, the marketing experts at Elevate have laid it all out in a new guide that's free to RE Technology members. The guide is packed full of easy-to-implement tips, tricks and strategies, as well as a bunch of special offers to jumpstart your online lead generation. Here's a quick look at what you can expect when you download this free guide: The misconceptions and realities of online lead generation An overview of a successful real estate lead conversion funnel The best platforms for online marketing How your CRM can help An example workflow for new leads More free offers to kickstart your online lead gen And more! Ready to get started? Download this FREE guide to learn the 'secret sauce' to lead generation today!
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Your Ultimate Guide to Being a Top Real Estate Agent
Becoming a top real estate agent isn't always about having the best looking photo on your lawn sign or getting a secret resource to send you hundreds of leads every month. It isn't even about being born with the skill to negotiate great deals. Becoming a top real estate agent is, in fact, about acknowledging the requirements of the job and then equipping yourself with the right tools to excel at what you do. It's not easy to become a top real estate agent. But it's not impossible either.
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Real Estate Agents Gain Access to Enterprise-Level Advertising Technology with BOOST
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Do You Need an Assistant or a Transaction Coordinator?
As your client base grows, so should your overall operation. It's the nature of business, and trying to do everything alone could actually hurt you, and your business. Hiring a general assistant or outsourcing virtual transaction coordinator services are two options that can quickly grow your business without breaking the bank. The difficult part is deciding which option is a better fit for your business. Take your time to evaluate the pros and cons of each, and decide which would be better for the long-term growth of your business. To help out with your decision, we have gathered some of the most prominent pros and cons of each.
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Products

Homesnap
Homesnap is the top-rated real estate app in the App Store. Find out why millions of people are using the app that was built for agents and is loved by homebuyers. FOR REAL ESTATE AGENTS Run your business from anywhere Verified agents using Homesnap Pro enjoy features that put the MLS into their phones and help them stay connected with colleagues and clients while on the go, including complete confidential listing information, Rapid CMAs, in-app messaging, Homesnap's Agent Safety Timer, and much more. Be the first to know Custom news feeds and notifications keep you informed in real time. Homesnap's customized news feed is generated from your browsing history and preferred zip codes. That means you'll never miss new listings, price changes or any other relevant market activity. Plus, you can set alerts to be notified of price changes for your favorite
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Online Advertising From Homes.com
We Send the Consumers more Likely to Buy to YOU! Homes.com consistently is a top source of consumer traffic to real estate agent and broker websites. Not only do we refer a high volume of consumer traffic to real estate professionals, but we send highly-engaged consumers who are more likely to buy your way! Here’s how: Homes.com receives over 12.5 million unique consumer visits monthly, with over 20 million total visits each month. 190 million page views each month, with consumers spending an average of 11 minutes on Homes.com. Half of our visitors DO NOT visit a competitor. Refer more traffic to broker sites than Zillow or Realtor.com. Drive EVEN MORE Traffic to Your Site when You UPGRADE your listings to Preferred! Preferred listings are positioned at the top of search results on Homes.com and have special branding to get them noticed faster. Combine high-visibility with Homes.com’s already highly-engaged consumer traffic, and it’s no wonder that Preferred Listings are viewed 8 times more than basic listings on Homes.com, and they receive 7 times more leads! Contact us to upgrade your basic listings to Preferred Listings on Homes.com today! Target Buyers and Sellers in Your Area with Local Ads on Homes.com! Target active buyers and sellers in the city and/or zip code of your choice. High-impact branding ads containing social media links present you as the local expert. Clean ad design blends seamlessly with the page design to avoid con- sumer banner ad blindness and get you noticed faster Connect with and convert more active homebuyers in your target area with Buyer Connect from Homes.com! As a part of the Homes Connect platform, Buyer Connect is our end-to-end solution that connects you with inquiring local
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Buffini & Company Referral Maker® CRM
Revamped, Redesigned and Refined: Buffini & Company Referral Maker® CRM   Why choose Referral Maker CRM? Buffini & Company’s award-winning contact manager makes running a profitable business easy! Smart. Set your financial & personal goals, and personalized action steps are created for you. Simple. Always know who to contact, when to contact them, and what to say. Focused. Generate a steady stream of referrals from people you want to work with. Powerful. A robust real estate customer relationship manager for generating high-quality leads.   Start your FREE trial
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CRM by Delta Media Group
Strengthen Relationships and Convert Leads Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business. • Action Plans• Email Templates• Printable eCards & Flyers• My Customer for Life Newsletter Email Campaigns• Customizable Customer Lists• My HomeFinder, Market Watch & Seller Reports• Open House Connector™ App • Facebook Connector™ • Customer Review Sharing• Full Customer Tracking• Fields for Lead Records • Customer Imports & Exports • Lead Capture Forms• Generate Print Mailing Lists • Automated Lead Segmentation • IDX Listing
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Industry News

Realtor.com Weekly Housing Report: Nearly 400,000 Fewer Homes Have Been Listed Since the Start of the Pandemic
Overall market strength shows slight improvement over last week due to the containment of natural disasters SANTA CLARA, Calif., Sept. 24, 2020 -- Since the beginning of the COVID pandemic in March, nearly 400,000 fewer homes have been listed compared to last year, leaving a gaping hole in the U.S. housing inventory, according to realtor.com's Weekly Housing Report for the week ending Sept. 19. As a result, home prices are accelerating at double last year's pace while homes sell 12 days faster than last year, on average. "Sellers are more reluctant to list their home given the uncertainty over the economy and the pandemic environment. Buyers on the other hand, especially hungry first timers, remain largely unfazed by the challenges, and are motivated by low mortgage rates and the fear of missing out on the right home," said Javier Vivas, director of economic research for realtor.com®. "The majority of sellers are also buyers, so even as new listings hit the market, another buyer is also added. Adding to the inventory issues, thousands of previously vacant homes, such as second homes and rentals, have been reoccupied by their owners during the pandemic, effectively taking them off the market." Number of homes on the market remains woefully behind last year Since mid-March (the beginning of the COVID pandemic), a total of 2.91 million unique properties have been put on the market for sale. This is approximately 390,000 fewer homes than the 3.30 million listed during the same period last year. As of this week, the number of homes on the market is down 39% compared to last year. With the typical seasonal slowdown approaching, relief in terms of more available homes for sale is unlikely. The number of new listings hitting the market this week was down 15% compared to last year, a slight improvement over last week's decline of 17%. The slight uptick was likely a result of having a full work week compared to the short holiday week (Labor Day), as well as better containment of wildfires on the West Coast. Home prices continued to see record breaking growth Median listing prices continued to grow at last week's record breaking pace of 11.1% year-over-year. This is more than double January 2020's price acceleration and the 19th week in a row of price acceleration. Homes are selling even faster than last week Homes are selling in 53 days, which is 12 days faster on average than this time last year, and one day faster than last week. The rapid turnover is fueling home sales, and keeping the market from stalling. With buyer demand showing no signs of cooling, homes are expected to continue flying off the market, despite a depleted supply. Housing market strengthens after last week's disasters Realtor.com® tracks the overall strength of the housing market through its proprietary Housing Market Recovery Index, which compares real-time key indicators including trends in number of searches on realtor.com®, median listing prices, the number of newly listed homes, and the time it takes to sell to January 2020, prior to the pandemic. This week, the index was 107.2 points, 1.0 point stronger than last week and 7.2 points stronger than it was pre-COVID. The slight improvement over last week can be attributed to the containment of fire and hurricane damage, which had weakened levels of supply.   About realtor.com® Realtor.com® makes buying, selling and living in homes easier and more rewarding for everyone. Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. For professionals, realtor.com® is a trusted provider of consumer connections and branding solutions that help them succeed in today's on-demand world. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Rental Beast September Market Report: Conversation with Brian Horrigan, Chief Economist at Loomis Sayles
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MoveEasy Launches Mobile App
Yes, you read that correctly. Moving just got even easier here at MoveEasy. You can now manage all of your home management tasks in one easy to navigate dashboard, making your move a breeze. For Agents Our branded experience with a white label feel puts us above the rest for all of your clients needs. Our state of the art moving concierge service is now at the touch of a button, complete with vendor and utility recommendations to make that home set up process easier than ever. We stand apart by allowing agents to create a personalized recommendation based on their location and network v. attempting to build our own. After all, who knows the area better than you, the agent. "We're not trying to build our own network of providers, we're giving agents a delivery vehicle for their network," says Venkatesh Ganapathy (CEO). We're here to help make moving feel personal during these impersonal times for you, and your client. For Movers Our main goal for you? Spending as little time prepping for your home as possible, so you can go back to doing the things you love. Homeownership is lifetime decision, and we're to help you every step of the way. No need to have a to do list handy, the MoveEasy app features reminders to keep you on track every time with the help of your designated agent. We like to keep things personal, and allow your agent to help guide your moving experience from start to finish, from finding that perfect cable company, to getting your utilities up and running. With the MoveEasy app there are no phone calls required, as you can send messages and photos directly through the app. We know what you're thinking "can this get any easier?", and the answer is yes! Utilize your Alexa at home to connect with the MoveEasy app and you won't even need to touch your phone. What are you waiting for? Download the MoveEasy app now and get started! Currently available in the App Store. To view the original post, visit the MoveEasy blog.
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Why Homesnap Pro+ Has Been Dubbed the Amazon Prime of Real Estate
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Companies

Homes.com
Homes.com, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 12 million homebuyers visit Homes.com each month to search nearly 3 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. Homes.com provides premier advertising solutions for real estate professionals reaching active homebuyers. For more information, visit
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SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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eMerge
Who is eMerge designed for?The eMerge email marketing platform is designed for any business, brandor individual looking to create, manage & track email marketing initiatives.eMerge real estate campaigns provide brokers, agents & teams a helping hand each month withconsumer engagement, agent recruitment & retention, and lead nurturing &
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Buffini & Company
For more than 21 years, the mission of Buffini & Company has been to impact and improve the lives of people through sharing its unique and highly-effective lead generation system, and comprehensive business coaching and training programs. To date, the company has helped more than 3 million people in 37 countries improve their business, increase their net profit and enhance their quality of life. Why Buffini & Company? Learn
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Webinars

WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
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WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum? If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota! Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more. Watch the full webinar below to find out how to take advantage of the surge in online real estate activity. Webinar Guests Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Homes.com Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:05 - Why SEO matters in today's market, even during a pandemic. 4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high. 9:22 - Why don't Realtors do their own SEO work? 14:19 - List of monthly SEO actions that Realtors can take. 15:59 - Why you don't want more traffic to your real estate website. 16:48 - Two website analysis tools for better SEO. 17:15 - Kevin does a live SEO analysis of two webinar attendees' websites. 25:55 - How to attract better, more targeted traffic to your website. 28:38 - Expanding the flow of leads into your lead generation funnel. 30:35 - How do you get to page one of Google? 31:00 - Kevin covers the basics of on-site SEO (relevance). 37:57 - Off-site SEO strategies for building trustworthiness. 47:47 - Live demo of Homes.com SEO Fuel. 52:50 - The benefits of SEO for your brand and your website. 56:56 - What should you look for in an SEO partner? 58:35 - How much does SEO cost? 1:01:20 - Kevin shares an exclusive offer for RE Technology readers. A Special Offer for RE Technology Readers RE Technology subscribers can get a free website audit from Homes.com. Just text "SEO" to 484848 or visit go.homes/seo. Next Steps Learn more about Homes.com SEO Fuel Claim your free website SEO audit at go.homes/seo or by texting "SEO" to 484848 Read articles about SEO, or explore more SEO solutions in our Product Directory Watch more webinars
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Building a Growth Focused Pipeline
Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search. Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions. Webinar Guests Jack Markham, President, Zurple Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:27 - Jack Markham on the three pain points real estate agents are facing right now. 3:53 - Jack introduces the webinar's two main topics before diving in. 5:01 - Why is lead generation so painful? 8:27 - The impact of COVID-19 on real estate. 12:23 - Understanding today's consumer. 19:20 - Delivering value online. 21:28 - What do consumers value most from real estate websites? 31:56 - Thinking about lead generation and conversion. 32:32 - Identifying your transaction goal and how many leads you need to meet that goal. 34:35 - Building a sales pipeline, from website visitor to transaction. 36:56 - Do these three things to grow your business. 43:31 - Four essentials to drive engagement. 50:23 - Classic mindset mistakes agents have around lead generation and follow-up. 52:35 - Ten powerful consumer triggers. 53:05 - Action items. 57:00 - Question and answer segment. Next Steps Visit Zurple.com to learn more Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool Questions? Email Jack at [email protected] or connect with him on LinkedIn, Facebook, or Twitter
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WATCH: The New Product Solving the Lead Challenge for Agents
Looking for a better alternative for finding high quality real estate leads than what portals like Zillow can offer? A new product from Homesnap may be exactly what you're looking for. Homesnap Pro+ Concierge is the first true alternative to Zillow Premiere Agent and realtor.com advertising programs. Rather than providing agents leads from real estate portals only, Concierge instead intelligently taps into Facebook and Google—where there are far more high quality leads and traffic than Zillow or realtor.com. The problem? Those leads are harder to find. "There's a real problem separating the signal from the noise, the wheat from the chaff," says Lou Mintzer, Chief Product Officer, Homesnap. Lou was our special guest during a recent webinar, and he offered viewers a thorough tour and a live demo of Pro+ Concierge. Lou showed webinar attendees how Concierge finds those quality leads for agents, and even pre-qualifies them before passing them on so that agents only need to spend time working those leads that are most likely to transact. Watch the full webinar below to find out how Homesnap Pro+ Concierge is changing the lead generation game for top real estate agents: Webinar Guests Lou Mintzer, Chief Product Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:53 - Lou Mintzer explains what Homesnap is, what it can do for agents, and its consumer-facing side, the Broker Public Portal. 5:37 - Lou shares what's going on with the market right now due to Coronavirus, and how the traditional spring real estate market has been delayed, but is still on. 7:30 - Lou unveils Homesnap's newest advertising product, Pro+ Concierge. 8:20 - Why Zillow advertising seems like a good idea, but really isn't. 8:50 - How Concierge can help agents find those quality leads on Facebook and Google. 10:55 - Live demo of Pro+ Concierge. Next Steps Visit homesnap.com/concierge to learn more about Pro+ Concierge Check to see if your MLS offers Homesnap
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