Articles

Creating a Listing Presentation: 5 Tips to Help You Prepare
A listing appointment is your last hurdle to jump before you achieve your goal of procuring a new client. You have put in hours of work discovering and warming up your lead. Now it's finally time to sign them on as a client--if they like what they hear from your listing presentation. So creating a listing presentation that is well thought-out and drives home the point that you are the best agent for the job is crucial to the growth of your business. To help you out with that, we have gathered some of the best tips on how to create a listing presentation that is sure to impress.
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A Step-by-Step Guide to Branding Your Business
Building a brand as an agent or broker is your footprint in the market to your consumer. Think about your company and what makes it unique. Is it your level of customer service? Your family roots? Flex into these unique aspects to make your brand feel fresh and new. Branding is an aspect of your business that should be moving with the pace of your business to allow your voice to be heard in more ways than just text. Stuck at home quarantining? Here are our tips to help you continue to build your branding strategy (and here's the best part—you don't have to be at the office to do it!).
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7 Ways Real Estate Agents Can Use Facebook Groups
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Successful Realtor Uses RPR to 'Wow' Her Clients and Answer the 'Why'
As the business of real estate ramps up and takes off across the country, many REALTORS are looking to stand out and get an edge. And RPR is just the ticket. With it, you can deliver data and market information to potential clients on a dime. One RPR user recently reached out to us to explain how she's leveraging this NAR member benefit to her advantage as she successfully tackles the uptick of the delayed spring market. RPR: From "Wows" to "Why"
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Products

The Enterprise Network
The Enterprise Network offers members cutting-edge real estate technology and is a one-stop-shop for everything members needs to grow their business. With a focus on web design and development, members benefit from a constantly evolving technology platform, a dedicated in-house mobile department, SEO consulting, training and much more, to bridge all areas of business. Their wide range of real estate solutions are among the best in the industry and include: Brokerage website design Agent websites and productivity tools Online technologies and tools A dedicated in-house mobile department Search Engine Optimization Usability testing eBusiness management system CRM system ROI management Backend administrative capabilities Online marketing tools Reporting modules Training and education Consultation and support Cross platform development Videography And much
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The Pathway to Mastery™—Essentials
Buffini & Company is the largest coaching and training company in North America. Founded by real estate legend and master motivator Brian Buffini, the company provides a unique and highly-effective lead generation system. The newest training program from the company, The Pathway to Mastery, offers a deep dive into this lead generation as well as negotiation strategies, buyer and seller tactics and more. It is the most comprehensive, in-depth program ever created for the real estate industry! Learn more about this program
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Market Snapshot®
Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their
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RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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Industry News

ActivePipe Unveils Real Estate Content
New feature bridges gap between property marketing and content marketing Austin, TX - ActivePipe, the nation's leading email marketing solution for real estate companies and teams, announced today the rollout of Real Estate Content, a new feature that allows users to automate genuine content experiences within their email marketing campaigns. This feature is available now to current users following an extensive Q1-Q2 beta testing trial of rookie and veteran agents. "The Launch of Real Estate Content couldn't be timed better to coincide with Smart Match," says ActivePipe CRO Mike Feller. "With Real Estate Content, ActivePipe users can now take advantage of content marketing inside of their emails. We know that not everyone in agents' networks are looking to buy or sell their home, but with this feature, you can remain top-of-mind with current news, home design and renovation tips that are helpful, engaging and informative, so when they are ready to buy or sell, they know you're the one to call." Real Estate Content launches on the heels of ActivePipe's acquisition of HomePrezzo, the Australia-based presentation and content creation software that will help power Real Estate Content. HomePrezzo's tools, among many others, offer the ability to produce dynamic landing pages for agents, also. For agents choosing to utilize Real Estate Content, an option to be redirected to a personalized landing page is included. Real Estate Content reimagines content marketing by persona, ensuring each contact receives content matched to their personal interest no matter where they are in the property buying or selling process. Real Estate Content's blogs even help infer buying or selling intentions. This passive marketing technique gives you more information about your prospects making your personal outreach even more effective. Pre-built Customer Journeys are enhanced with clickable, agent-branded content, precisely catered to provide the right information to help move prospects closer to their goals while keeping you front of mind as the expert they need to complete a smooth transaction. ActivePipe's Real Estate Content library will deliver new pieces of data-driven content for agents. At launch, the library currently holds 100 original content marketing pieces for agents to choose from. Users can have content automatically inserted into their emails based on tags and categories assigned to their contacts. Through ActivePipe's proprietary AI system, user profiles are generated based on several categories and tags (i.e.: upsizer, downsizer, empty-nester, etc.) Agents and brokers are able to leverage ActivePipe to effectively lead their networks down a path of intention that results in more home sales. "ActivePipe developers are constantly looking for ways to save real estate agents time and money," Feller says. "However, the places we see opportunity to grow in the email marketing space are the same places agents are experiencing frustration. Our focus is to mitigate that frustration by listening to our users, many of whom were tired of sharing the same content to their networks. Real Estate Content saves time and brings more value to your email campaigns." About ActivePipe ActivePipe helps real estate agents to know which prospects to call next, based on their behaviour with your content. Cut through the noise and make easier calls by focusing on the topics your prospects are engaging with. It allows you to get your marketing done in minutes with a smooth, drag and drop email builder and pre-built customer journeys to set your business up for optimal conversions. Help your team get back to basics and never miss an opportunity.
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AerialSphere Launches Next-Gen Mapping Technology to Change How Consumers Experience Real Estate
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Rental Beast and Liberty Mutual Insurance Partner to Increase Access to Affordable Renter's Insurance
Rental Beast's renters and landlords now enjoy easy access to free rental insurance quotes and discounted rental insurance rates. SOMERVILLE, MA, AUGUST 6, 2020 -- Rental Beast, the only fully integrated SaaS platform for rentals with a comprehensive database of over eight million rental listings nationwide, announced a new partnership with leading insurance provider Liberty Mutual Insurance. Liberty Mutual will offer Rental Beast's renters free, no–obligation rental insurance quotes. Through this partnership, renters could have Renter's Insurance for as low as $5 a month*. Together, the two companies will increase the awareness of rental insurance and its accessibility. As landlords upload listings onto the Rental Beast search portal, they may now select rental insurance as a requirement for applicants. As renters use Rental Beast's online application engine, they can access free Liberty Mutual renter's insurance quotes that will remain valid for thirty days. "We've chosen Liberty Mutual Insurance as our preferred renter's insurance provider because Liberty Mutual is relentlessly dedicated to its customers," said Ishay Grinberg, founder and CEO of Rental Beast. "This partnership means renters can now achieve a full and accurate understanding of their living expenses, and landlords can take one more step to safeguard their investment. We're pleased to make affordable renter's insurance more accessible while giving Liberty Mutual access to eager renters early in the decision-making process." The partnership advances Rental Beast's goal of simplifying the rental market and offering landlords—in particular, small landlords—the tools they need to have a successful rental investment. Rental Beast adds this offering to its suite of free tools for landlords, including rental listing services, a tenant screening service, and online rent collection. About Rental Beast Rental Beast is an end-to-end SaaS platform empowering real estate professionals with powerful productivity tools and the nation's most comprehensive database of over eight million off-MLS rental properties. Sourced directly from property owners, updated in real time, and offering a fulfillment-grade rental dataset, the Rental Beast database provides real estate professionals with an unparalleled view of all properties and owner types. For more information, visit rentalbeast.com. *Coverage provided and underwritten by Liberty Mutual Insurance Company or its subsidiaries or affiliates. Discounts and savings are available where state laws and regulations allow and may vary by state. Certain discounts apply to specific coverages only. To the extent permitted by law, applicants are individually underwritten; not all applicants may qualify.
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iGUIDE Partners with Floorplanner to Make Virtual Space Planning Easier and More Efficient
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Companies

SentriLock
SentriLock is the leading electronic lockbox manufacturer and service provider supporting the Real Estate industry and other emerging markets. SentriLock is a technology-based company that offers the most secure, durable, and versatile product within the industry. With SentriLock’s reliable, multiple key access method you will never miss a
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3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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CRS Data (Courthouse Retrieval System)
With an in-house team dedicated to collecting, converting, updating and verifying the data available through our robust suites, you can make confident decisions that optimize performance, increase revenue and enhance customer experience. Put the power of intelligent data in your hands with CRS
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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Webinars

WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum? If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota! Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more. Watch the full webinar below to find out how to take advantage of the surge in online real estate activity. Webinar Guests Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Homes.com Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:05 - Why SEO matters in today's market, even during a pandemic. 4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high. 9:22 - Why don't Realtors do their own SEO work? 14:19 - List of monthly SEO actions that Realtors can take. 15:59 - Why you don't want more traffic to your real estate website. 16:48 - Two website analysis tools for better SEO. 17:15 - Kevin does a live SEO analysis of two webinar attendees' websites. 25:55 - How to attract better, more targeted traffic to your website. 28:38 - Expanding the flow of leads into your lead generation funnel. 30:35 - How do you get to page one of Google? 31:00 - Kevin covers the basics of on-site SEO (relevance). 37:57 - Off-site SEO strategies for building trustworthiness. 47:47 - Live demo of Homes.com SEO Fuel. 52:50 - The benefits of SEO for your brand and your website. 56:56 - What should you look for in an SEO partner? 58:35 - How much does SEO cost? 1:01:20 - Kevin shares an exclusive offer for RE Technology readers. A Special Offer for RE Technology Readers RE Technology subscribers can get a free website audit from Homes.com. Just text "SEO" to 484848 or visit go.homes/seo. Next Steps Learn more about Homes.com SEO Fuel Claim your free website SEO audit at go.homes/seo or by texting "SEO" to 484848 Read articles about SEO, or explore more SEO solutions in our Product Directory Watch more webinars
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Building a Growth Focused Pipeline
Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search. Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions. Webinar Guests Jack Markham, President, Zurple Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:27 - Jack Markham on the three pain points real estate agents are facing right now. 3:53 - Jack introduces the webinar's two main topics before diving in. 5:01 - Why is lead generation so painful? 8:27 - The impact of COVID-19 on real estate. 12:23 - Understanding today's consumer. 19:20 - Delivering value online. 21:28 - What do consumers value most from real estate websites? 31:56 - Thinking about lead generation and conversion. 32:32 - Identifying your transaction goal and how many leads you need to meet that goal. 34:35 - Building a sales pipeline, from website visitor to transaction. 36:56 - Do these three things to grow your business. 43:31 - Four essentials to drive engagement. 50:23 - Classic mindset mistakes agents have around lead generation and follow-up. 52:35 - Ten powerful consumer triggers. 53:05 - Action items. 57:00 - Question and answer segment. Next Steps Visit Zurple.com to learn more Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool Questions? Email Jack at [email protected] or connect with him on LinkedIn, Facebook, or Twitter
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WATCH: The New Product Solving the Lead Challenge for Agents
Looking for a better alternative for finding high quality real estate leads than what portals like Zillow can offer? A new product from Homesnap may be exactly what you're looking for. Homesnap Pro+ Concierge is the first true alternative to Zillow Premiere Agent and realtor.com advertising programs. Rather than providing agents leads from real estate portals only, Concierge instead intelligently taps into Facebook and Google—where there are far more high quality leads and traffic than Zillow or realtor.com. The problem? Those leads are harder to find. "There's a real problem separating the signal from the noise, the wheat from the chaff," says Lou Mintzer, Chief Product Officer, Homesnap. Lou was our special guest during a recent webinar, and he offered viewers a thorough tour and a live demo of Pro+ Concierge. Lou showed webinar attendees how Concierge finds those quality leads for agents, and even pre-qualifies them before passing them on so that agents only need to spend time working those leads that are most likely to transact. Watch the full webinar below to find out how Homesnap Pro+ Concierge is changing the lead generation game for top real estate agents: Webinar Guests Lou Mintzer, Chief Product Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:53 - Lou Mintzer explains what Homesnap is, what it can do for agents, and its consumer-facing side, the Broker Public Portal. 5:37 - Lou shares what's going on with the market right now due to Coronavirus, and how the traditional spring real estate market has been delayed, but is still on. 7:30 - Lou unveils Homesnap's newest advertising product, Pro+ Concierge. 8:20 - Why Zillow advertising seems like a good idea, but really isn't. 8:50 - How Concierge can help agents find those quality leads on Facebook and Google. 10:55 - Live demo of Pro+ Concierge. Next Steps Visit homesnap.com/concierge to learn more about Pro+ Concierge Check to see if your MLS offers Homesnap
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[WATCH] Prospect, Nurture and Close: Not as Easy as It Seems
Want a way to increase your visibility and generate goodwill towards your business with your database? You can do all that, plus identify exactly which contacts are most likely to transact or engage in conversation with you by using a combination of quality content, artificial intelligence, and predictive metrics. Last week, we hosted a webinar with Albert Clark of HomeActions. On its face, HomeActions is a newsletter full of quality content that helps agents nurture their sphere of influence. Behind the scenes, however, HomeActions' sophisticated system monitors how your database responds to the content you send and identifies warm leads and predicts which contacts are most likely to buy or sell a home in the near future. How can a real estate content platform do all that? Watch the webinar recording below to find out: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:57 - Albert Clark shares why more consistent outreach leads to more business, and the top reason agents struggle with nurturing and closing leads. 6:22 - Statistics on how well consumers remember their Realtor after a transaction (hint: not well). 7:48 - How HomeActions helps Realtors build relationships via e-newsletters. 11:00 - How "trigger content" lets agents open up a conversation with contacts that have read a specific article in their newsletter. 16:02 - Everyone wants to know what the house down the street sold for—here's how to leverage that natural curiosity to your advantage. 18:32 - Albert shows the type of article that drives traffic to an agent's "Contact Me" page. 24:05 - A deeper look into the conversation generating content that HomeActions offer. 27:17 - How teams can leverage HomeActions. 28:07 - Why being an advocate for homeowners drives connections, and how to be an advocate through content. 30:16 - Predictive metrics within HomeActions help agents understand who in their database is most primed to engage in conversation. 39:36 - Built-in feedback on every article helps agents know what content is performing, and helps identify potential referrals and warm, ready-to-transact leads. 41:18 - HomeActions also includes email blasts that agents can send out between their scheduled newsletters. 42:13 - Is Zillow coming after agents' contacts? How to fight back with HomeActions' Neighborhood 360 widget. 47:49 - Albert discusses the return on investment agents get with HomeActions. 49:05 - Summary of what was discussed, how content helps agents nurture leads, and how HomeActions can help. 51:51 - A look at HomeActions' new "Discovery Engine" and lead scoring system, which use artificial intelligence and big data to reveal which people in your database are most likely to transact in the next 3-6 months. 58:14 - Albert goes over HomeActions' subscription options. Next Steps Learn more about HomeActions on their websiteTo get started or learn more, email Albert Clark or text (570) 510-3507 to be sent an order form
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Top 5 Takeaways from Pivoting for Pros: What Real Estate Agents Can Do Right Now
As the real estate market changes, we know all real estate agents need to pivot, but what can agents do right now to take action and keep closing deals? Award-winning author of One Rental at a Time, Michael Zuber, and CEO of SaaS platform Rental Beast, Ishay Grinberg, sat down for a virtual conversation recently about what agents can do today to sustain through the pandemic, and be ahead of the game as the market recovers.
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