Articles

Friday Freebie: Handle Objections Better with These Brochures
"Your commission is too high!" "My home is priced too low!" "I don't think now is a good time to buy/sell a home." Objections. If you've been practicing real estate for any amount of time, you've surely heard more than your fair share. For some clients, patient explanation is all that's needed to gently nudge them along. As for others? Well, sometimes you need a little more. That's where this week's Friday Freebie comes in. Today, we're highlighting three brochures made to counter the most common objections you'll hear from real estate clients. Free objection handling brochure of your choice, courtesy of ProspectsPLUS! Building trust isn't the only obstacle you face with new clients. Even after you win them over, there are plenty of things they may object to. To help you overcome these objections, ProspectsPLUS! is offering RE Technology readers a free, customizable brochure that you can leave with clients when a face-to-face conversation doesn't quite cut it. Choose your favorite from these three options: What You Don't Know About Real Estate Commissions Can Cost You Plenty (for sellers) 6 Pitfalls of Overpricing Your Home (for sellers) When Is the Best Time to Start Enjoying What You Really Want? (for fence-sitters) You can leave these brochures with clients so that they can contemplate why, for example, a too-high listing price is a poor sales strategy. Or head off problems from the start and give these to clients at the beginning of your relationship so that you're both on the same page. Download your FREE objection handling brochure today! Use promo code FREEBROCHURE at checkout.
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When Should You Use Instagram for Your Real Estate Marketing?
Note: The COVID-19 pandemic has made marketing on Instagram cheaper than ever. If you're considering advertising on the social media platform, now is an opportune time. More than one billion people use Instagram every month. However, the appeal of the network isn't so much its outsized user base, as impressive as it is, but rather how well the platform lends itself to marketing, and in particular, real estate marketing. Consider:
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3 Ways to Make Open Houses One of Your Most Valuable Marketing Tools
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Why SEO Matters in Today's Market
Wednesday, June 10, 2020 at 10:00 AM PDT Buyers and sellers are using the internet more than ever before, so your website should be generating more leads than before, right? If your website is generating zero new business for you, it is probably because buyers and sellers can't find you on Google. You can fix that! Turn your website into a real business asset that can pay you dividends year after year. It is not magic and you don't have to know how to talk in HTML. Danny Jessop and Kevin Piechota will show you the tools they use every day to help agents and brokers across the country beat their local competition and the large national real estate websites to the first page of Google. You'll learn: The key factors Google uses to rank your website. Beginner-level SEO tools and strategies anyone can use. Where you rank right now. The process for identifying the best keywords that you can win Essential SEO strategies that can move you up the rankings. Creating exclusive lead funnels for your ideal clients. And more! Register now!
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Products

RPR for Commercial
RPR for Commercial For those specializing in commercial properties, this program providers users comprehensive market data on a single platform. You can search for data by demographic, psychographic, or spending information to identify areas of high concentration of the customers your client is looking to target.  RPR for Commercial also helps business owners find a location based on an analysis of spending data within drive time, radius, or general area. Commercial reports can also be put together in minutes for your client to show trade area, business opportunities chart, or property reports as well.
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CRS Data MLS Tax Suite
Empower your REALTORS® by adding the MLS Tax Suite as a membership benefit. Since 1989, CRS Data has provided you with a wealth of tax data. Our new, customized MLS Tax Suite by CRS Data integrates seamlessly into your MLS system and gives REALTORS® current tax data, detailed maps and robust features on all browsers and devices. Find listings and FSBOs quickly, evaluate them effectively and give clients professional
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Marketing by Delta Media Group
Get more traffic, leads, and business with our digital real estate marketing services Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.  • Search Engine Optimization (SEO)  • Custom Content Creation • Social Media Marketing  • Properties in Motion® (listing videos)  • AdWizard™ Paid Advertising  • Pay Per Click (PPC)
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Social Impact by Homes.com
  Homes.com introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
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Industry News

Homes.com Traffic Trends Point to Emerging Recovery
A mere five months after the world was introduced to COVID-19, the impact has already left a permanent mark on each of us. Historical viewpoints describing this unusual period will be formed based on the stories currently being recorded and archived for future generations. While the historical impact will be measured over years, the economic impact is being felt in real time. Unprecedented business shutdowns and historic job losses have interrupted economic activity across nearly every industry. Some will recover more quickly than others. Fortunately we are already seeing signs of housing demand being unleashed and an early recovery emerging. The three traffic metrics we monitor most closely at Homes.com are site visits, engagement, and requests for information. The first variable, site visits, is the equivalent of customers walking through our door, while engagement measures their activity on the site, including page views. Strong metrics in these first two categories typically result in increased requests for information, driving business to our broker and agent advertising partners. During the peak of stay-at-home orders, weekly visits to Homes.com declined by as much as 35%, measured against the weeks leading up to the outbreak. This is a significant decline, especially during the time of year when housing demand typically picks up for the spring and summer. Thankfully, the bounce back seems to have occurred as quickly as the decline. Accurately measuring pent up demand is an inexact science, but it appears to be accelerating an emerging recovery. The following analysis shows the decline and recovery of Homes.com traffic measured against the "Pre-Pandemic Phase" from February 3rd through March 8th, the 5-week period leading up to widespread stay-at-home orders. Interestingly, while the number of customers walking through our doors at Homes.com declined by nearly a quarter during the Outbreak Phase, site engagement remained fairly high, dropping by only 4%, as requests for information, a measure of intent to buy in the near term, fell by 13%. This early trend of steady site engagement proved to be a strong indicator of pent up demand. As traffic returned during the Recovery Phase, and is now flat with the Pre-Pandemic level, engagement has soared by 15%, and intent to buy in the near term is back to slightly above Pre-Pandemic levels. Also encouraging, first time mortgage applications are up 9% year over year, after being down 35% just six weeks ago. During conventional economic cycles, pent up demand builds during a recession alongside high savings rates. Once confidence returns and a recovery starts, pent up demand is released and consumers spend more. While this is certainly not a conventional cycle, these Homes.com metrics are a strong indication that pent up demand is driving a recovery of housing activity: a positive sign we are heading towards a promising summer season for the real estate industry. To view the original post, visit the Homes.com blog.
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SentriLock to Provide Showing Service for REALTORS
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Sixty-Five Percent of Those Who Attended an Open House Within the Last Year Would Do So Now Without Hesitation
WASHINGTON (June 1, 2020) -- A majority of people -- 65% -- who attended an open house within the last year would do so now without hesitation, according to survey data released by the National Association of Realtors®. The series of surveys, which explored how home buyers and sellers want to safely handle home sales transactions during the coronavirus pandemic, were conducted by the research firm Engagious for NAR as the association kicks off National Homeownership Month. "The real estate industry – and our country – has endured some very challenging times for several months, but we're seeing signs of progress and we are earnestly hoping the worst is behind us," said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, CA. "While we celebrate Homeownership month, we embrace today's version of homeownership and the unique paths homeowners take to realize their dream. For prospective buyers, the desire to own a home remains strong and the guidance, expertise and professionalism Realtors® provide is more important now than ever." The series of biweekly national surveys collected information on consumer attitudes about working with real estate professionals during the coronavirus pandemic. Several survey highlights include: Approximately half of buyers (47%) and sellers (53%) said that during the current pandemic, relying upon a real estate professional when searching for or selling a home is much more important than before. A majority of buyers (54%) and sellers (62%) said that particularly during the pandemic, a real estate agent's guidance is especially valued. Almost 6 in 10 buyers and sellers – 59% and 58%, respectively – believed that buying and selling real estate is an essential service. About half of buyers – 51% – said an agent can help buyers glean more valuable information from online listings than buyers could uncover on their own. More than half of buyers – 56% – believed an agent can save a buyer the time and stress of weeding through online listings. View the survey report here. The National Association of Realtors® is America's largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.
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Homesnap Launches Real Estate Websites for Homesnap Pro+ Users
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Companies

3sixtyfive.agency
Looking to connect with your audience in a meaningful & memorable way? Check out 3sixtyfive.agency, the creative & digital marketing agency that helps real estate brands thrive. Strategy. Branding. Marketing. Production. Schedule a consultation
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realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Delta Media Group
  Websites, CRM, SEO, Superior Training & Support-Delta Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party
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Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Webinars

[WATCH] Prospect, Nurture and Close: Not as Easy as It Seems
Want a way to increase your visibility and generate goodwill towards your business with your database? You can do all that, plus identify exactly which contacts are most likely to transact or engage in conversation with you by using a combination of quality content, artificial intelligence, and predictive metrics. Last week, we hosted a webinar with Albert Clark of HomeActions. On its face, HomeActions is a newsletter full of quality content that helps agents nurture their sphere of influence. Behind the scenes, however, HomeActions' sophisticated system monitors how your database responds to the content you send and identifies warm leads and predicts which contacts are most likely to buy or sell a home in the near future. How can a real estate content platform do all that? Watch the webinar recording below to find out: Webinar Guests Albert Clark, President, HomeActions Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:57 - Albert Clark shares why more consistent outreach leads to more business, and the top reason agents struggle with nurturing and closing leads. 6:22 - Statistics on how well consumers remember their Realtor after a transaction (hint: not well). 7:48 - How HomeActions helps Realtors build relationships via e-newsletters. 11:00 - How "trigger content" lets agents open up a conversation with contacts that have read a specific article in their newsletter. 16:02 - Everyone wants to know what the house down the street sold for—here's how to leverage that natural curiosity to your advantage. 18:32 - Albert shows the type of article that drives traffic to an agent's "Contact Me" page. 24:05 - A deeper look into the conversation generating content that HomeActions offer. 27:17 - How teams can leverage HomeActions. 28:07 - Why being an advocate for homeowners drives connections, and how to be an advocate through content. 30:16 - Predictive metrics within HomeActions help agents understand who in their database is most primed to engage in conversation. 39:36 - Built-in feedback on every article helps agents know what content is performing, and helps identify potential referrals and warm, ready-to-transact leads. 41:18 - HomeActions also includes email blasts that agents can send out between their scheduled newsletters. 42:13 - Is Zillow coming after agents' contacts? How to fight back with HomeActions' Neighborhood 360 widget. 47:49 - Albert discusses the return on investment agents get with HomeActions. 49:05 - Summary of what was discussed, how content helps agents nurture leads, and how HomeActions can help. 51:51 - A look at HomeActions' new "Discovery Engine" and lead scoring system, which use artificial intelligence and big data to reveal which people in your database are most likely to transact in the next 3-6 months. 58:14 - Albert goes over HomeActions' subscription options. Next Steps Learn more about HomeActions on their websiteTo get started or learn more, email Albert Clark or text (570) 510-3507 to be sent an order form
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Top 5 Takeaways from Pivoting for Pros: What Real Estate Agents Can Do Right Now
As the real estate market changes, we know all real estate agents need to pivot, but what can agents do right now to take action and keep closing deals? Award-winning author of One Rental at a Time, Michael Zuber, and CEO of SaaS platform Rental Beast, Ishay Grinberg, sat down for a virtual conversation recently about what agents can do today to sustain through the pandemic, and be ahead of the game as the market recovers.
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WATCH: Social Media Advertising Is on Sale! Learn How to Take Advantage
While the coronavirus pandemic has been a stressor for most real estate agents and brokers, there are a few bright spots. Among them are significant decreases in the cost of social media advertising. This is driven by changes in consumer behavior. There are more people sitting at home browsing their social networks (supply), and fewer companies advertising (demand), resulting in lower costs. However, not all social platforms are experiencing the same drop in costs. Waze, for example, is actually getting more expensive because fewer people are driving. So where can real estate pros get the most bang for their buck? That's what we explored in a recent webinar. Tim Condon of Homesnap (and a bunch of enlightening charts and graphs) joined us to explore advertising cost trends across multiple social networks. Watch the webinar recording below to learn how to take advantage of the drop in social advertising prices. Webinar Guests Tim Condon, Chief Revenue Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 2:10 - Tim Condon goes over the current state of the real estate market during COVID-19. 4:06 - Homesnap's hypothesis on the connection between changing consumer behavior during the pandemic and lower social advertising costs. 4:50 - A look at the changing costs and amount of clicks on Facebook, Instagram, Google and Waze. 12:00 - Advice to real estate advertisers during COVID-19 regarding where to spend and not to spend your money. 17:01 - How Homesnap is adapting to changing advertising trends and helping agents. 18:14 - Question and answer segment. Next Steps Learn more or talk to a consultant about Homesnap advertising Check to see if your MLS offers Homesnap
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How to Find Income During the Real Estate Slowdown: Adapt and Diversify!
There's a lucrative corner of the real estate market that's largely unknown to most real estate agents--a corner where $100 billion changes hands every year. And it's far easier to get in on the action than you could imagine. We're talking about property rights. Every year, companies acquire $50 billion worth of land use rights, and pay landowners over $50 billion in ongoing rent and royalties. But like someone selling their home, landowners need a real estate expert to help them sell their property rights. In a recent webinar, we offered our subscribers a first look at RealX, an exchange to buy, sell, and lease property rights. On this platform—which is similar to an MLS for property rights—landowners can sell land usage rights to companies who want to build things like solar farms, cell towers and billboards, or extract oil, gas, minerals, and more on their property. And buyers can use the exchange to find a property that suits their needs. With RealX, agents can create a whole new line of business representing landowners as the sellers in this exchange. And don't worry—you don't have to become an expert in a whole new area of real estate; RealX does the work for you. Watch the webinar recording below to learn more:
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WATCH: Are You Undisruptable?
As technology progresses, more real estate agents are worrying about being disrupted or being made irrelevant. We've got good news, however: this is not inevitable. In fact, agents who understand their role in the marketplace will never be forced out of the industry by technology. That role? Providing great customer service. Lots of agents get bogged down in the transaction, thinking that's their main role. Instead, what clients really need is someone who understands their home buying or selling experience. Agents who understand this are the ones who are undisruptable. So what does it take to become an "undisruptable" agent? That's what we explored in a webinar this week. Find out more in the recording below: Webinar Guests Shelley Zavitz, Broker, Hasson Company Realtors, Author of Your First 365 Days in Real Estate Laurie Weston Davis, Broker/Owner of BHGRE Lifestyle Property Partners, VP of Industry Relations at RateMyAgent Mark Armstrong, CEO and Co-founder of RateMyAgent Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:18 - Mark Armstrong talks about the importance of customer service in being undisruptable, and explains how RateMyAgent can help. 4:34 - Mark talks about agents' fear of online reviews, especially anonymous negative ones, and how positive reviews can be a powerful tool. 7:24 - Why text-based reviews are limited in their power, and how enhanced reviews with verified data and by verified clients are much more impactful. 8:51 - The ways in which enhanced, verified client testimonials can be used to promote your business. 11:50 - 90-second video clip on what it means to be "undisruptable." 13:30 - Mark talks about what it means to be undisruptable. 15:26 - Laurie Weston Davis and Shelley Zavitz share what it means to them to be undisruptable. 18:50 - What are the traits of an undisruptable agent? 26:34 - Is technology going to disrupt the role of the real estate agent? 31:58 - Should technology be a creator or an accelerator? 40:12 - What role does RateMyAgent play with an undisruptable agent? 45:00 - Question and answer segment. 1:01:45 - Giveaway of copies of Shelley Zavitz's book, Your First 365 Days in Real Estate Next Steps Learn more about RateMyAgent on their website Activate your RateMyAgent profile Buy a copy of Shelley Zavitz's book, Your First 365 Days in Real Estate, on Amazon
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