Considered Indexing IDX Listings?

January 25 2011

asssociationWAV Group published a report on the impact of indexing listings. The report is available here, and explains indexing and the possible ramificationsreport is available here, and explains indexing and the possible ramifications. is the first REALOGY franchise to launch this program, according to a press release issued today.

WAV Group WIN Reports will allow us to use Hitwise website monitoring services to measure the impact of the deployment of this strategy. To all extents and purposes, will join the ranks of Trulia, Zillow,,, and a host of others who index listings to gain valuable search engine links to their website.


Here is the full press release:

Franchise Group Press Releases

Century 21 Becomes First National Real Estate Franchisor to Implement IDX Indexing and Display Functionality in Compliance with New NAR Policy Provides Enhanced Consumer Search Experience for over 3 Million Property Listings

PARSIPPANY, N.J. 01-10-2011 –

Century 21 Real Estate LLC,Century 21 Real Estate LLC, the franchisor of the worlds largest residential real estate sales organization, today announced that it is the first national real estate franchisor to implement a new search functionality in compliance with the new National Association of REALTORS® (NAR) policy governing the indexing and display of Internet Data Exchange (IDX) information by real estate franchise organizations.

Consumers may now benefit from an expanded search capability that enables one-click access to more than three million Multiple Listing Service (MLS) listings directly through the national website. The MLS listings that appear on CENTURY 21® franchise offices IDX websites are now indexed to present the

search results on The outcome is an enhanced search capability that provides consumers with a comprehensive property search experience that displays information on every home listed for sale in the local MLS in accordance with the newly updated IDX listings display policy.  This policy was approved by the NAR Board of Directors in November 2010.

Consumers want their online home search to be simple and intuitive, and they want relevant results delivered as quickly as possible,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC.  “By enhancing the home search experience on, potential homebuyers may now more easily view all home sale listings in their communities. We thank the National Association of REALTORS® and its MLS Policy Committee for its forward-thinking approach that now allows franchise organizations to index and display all of its members IDX listings in one location.”

“We applaud CENTURY 21 for being so quick to implement NARs new IDX indexing and display functionality on its website,” said Alex Perriello, president and CEO of the Realogy Franchise Group, LLC the parent company of Century 21 Real Estate LLC. “This rapid application speaks volumes to CENTURY 21s commitment to serving real estate consumers as well as the business needs of its brokers and agents.”

About Century 21 Real Estate LLC:
Century 21 Real Estate LLC ( is the franchisor of the worlds largest residential real estate sales organization, providing comprehensive training, management, administrative and marketing support for the CENTURY 21 System.  The System is comprised of more than 8,000 independently owned and operated franchised broker offices in 73 countries and territories worldwide. Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services.

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