5 New Digital Buyer Insights from NAR/Google

oi digital house huntHave you read the joint report from NAR and Googlejoint report from NAR and Google on the digital house hunt? It's chock full of exploration and Google-provided insights on how consumers are using different combinations of web, mobile, and tablet to find their new homes. Some of the report echoes what we have been saying for years: today's digital consumer (which includes 90% of those buying homes today) does their homework ahead of time.

What did surprise me from the report was just how much real estate-related local searches have grown. Consumers "switch devices to suit their needs at any given moment" and search carelessly, bouncing back and forth "to look at ratings and reviews, styles and prices, and then search[ing] again."

Click through to the next page for five insights you don't want to miss.

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