Delta Media Group

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Websites, CRM, SEO, Superior Training & Support-Delta

Delta Media Group is 100% family-owned and operated with no outside investors and no VC funding. As a leading website technology provider to the top U.S. real estate companies, we provide clients with both form AND function. From its streamlined user interface to the most advanced technology in the real estate industry, our all-in-one platform allows companies to consolidate vendors saving money plus reducing the frustration of managing multiple third-party relationships.

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Related Articles

Is Your Website's Branding THAT Important to Home Buyers?
Here's an unpopular view I'd like you to consider. What if the branding on your website doesn't matter as much as you think? What I mean by this is that your logo and what your logo represents doesn't mean much to the average online consumer. Keller Williams, Berkshire Hathaway, Century 21, whichever brokerage -- it's all the same. To be fair, Gary Keller is an amazing salesman and marketer and his book The One Thing is one of my favorites, and Warren Buffet is a brilliant entrepreneur and investor plus who doesn't love Dairy Queen? But that doesn't really matter to the average online consumer. In this article, I will examine NAR's 2018 Profile of Home Buyers and Sellers report and share information from the report that shows the branding on your real estate website doesn't really matter to the average online consumer. 1. What Matters to the Average Online Consumer? According to NAR's 2018 Profile of Home Buyers and Sellers report, the top ten most popular website features that home buyers valued were: Photos: Very Useful (87%), Somewhat Useful (11%), Not Useful (1%), Did Not Use (1%). Detailed Information About Properties for Sale: Very Useful (85%), Somewhat Useful (14%), Not Useful (1%), Did Not Use (less than 1%). Floor Plans: Very Useful (52%), Somewhat Useful (32%), Not Useful (7%), Did Not Use (9%). Virtual Tours: Very Useful (46%), Somewhat Useful (34%), Not Useful (10%), Did Not Use (11%). Real Estate Agent Contact Information: Very Useful (42%), Somewhat Useful (31%), Not Useful (16%), Did Not Use (11%). Detailed Information About Recently Sold Homes: Very Useful (41%), Somewhat Useful (42%), Not Useful (9%), Did Not Use (7%). Neighborhood Information: Very Useful (39%), Somewhat Useful (44%), Not Useful (9%), Did Not Use (8%). Interactive Maps: Very Useful (37%), Somewhat Useful (33%), Not Useful (13%), Did Not Use (16%). Pending Sales/Contract Status: Very Useful (36%), Somewhat Useful (35%), Not Useful (15%), Did Not Use (13%). Videos: Very Useful (25%), Somewhat Useful (35%), Not Useful (16%), Did Not Use (24%). As you can see, photos, detailed information about properties for sale, and floor plans topped the charts while contact information ranked fifth. This tells me that the listings page is the by far the most important page on your website. If you're able to include and optimize these top website features on one listing page, you can compel more website traffic to want your contact information and convert them into a lead. 2. The Consumer Buying Process The statistics above paint a picture that is reflective of the consumer buying process. The consumer, for whatever reason, realizes it's time to buy a home, then they look for homes online (photos, property information, floor plans, virtual tours). Next, they look to see who they can contact to help them learn more about the home or see it in person (your contact information), then they look for relevant information about you (your past sales), and/or the home (its neighborhood). 3. Why Does Less Website Branding Matter? In digital marketing, the most successful websites focus on the consumer's experience and their needs. By focusing more on the consumer and less on your branding, you can provide the best experience possible. Making the most important features of your website clear and easy to access with minimal distractions will increase your conversion rates. How? When a consumer enjoys your website and finds it easy to use and navigate, they tend to spend more time on it, view more pages, and use more tools. They tend to trust the website if they find the information valid and valuable also. Do not forget to add lead capture forms to your most valuable content. The information should be valuable enough to make a consumer want to exchange their contact information for your content. Less branding doesn't mean no branding on your website. It just means it's not as important as you may think because it's not a priority for the consumer – the listing is. When a consumer wants to learn about you and your brand, they will, but it's not their primary focus. To view the original article, visit the TORCHx
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You Need Customer Reviews on Your Site
Seventy-nine percent of customers trust online reviews just as much as personal recommendations. In younger demographics, the figure can be even higher -- up to 91% for consumers aged 18-35. Regardless of age, most people read online reviews, and many customers won't buy until they've read a review. Don't think online reviews only matter for eCommerce stores: 87% of consumers used them to compare local businesses in 2020, up from 81% in 2019. Only a meager 48% of all respondents would even consider using a business with fewer than four stars. What does it all mean? If you don't have online reviews, you don't exist! When your neighbors go online to get help buying or selling a home, odds are they type in "real estate agents near me." On Google, that provides a list of agents along with their average star rating — and easy access to their reviews. Sites like Yelp also centralize reviews, serving as a proxy of a company's reputation. In effect, your future customers use the same methods to compare real estate agents as they do to compare pizza places or burger joints. Say what you will about whether that's fair or not: to excel in a fast-paced real estate market, you need to find ways to use it to your advantage. The best way to do that is to make sure you have customer reviews right on your website. Customer Reviews on Your Website Build Trust and Motivate Leads You can't stop people from looking on Google, Yelp, or wherever else they might search around — and most big review platforms also penalize you if you incentivize reviews in any way. But you are always entitled to ask for reviews, and all of your best online reviews should be displayed prominently on your website. Some great places to showcase reviews include: The footer that appears on each page of your site Your website's "Contact" and "About Me" pages Your calendar or scheduling app, if you use one Your social media accounts and YouTube channel When you give online reviews pride of place, you are doing more than just encouraging more business for yourself. You are adding value by creating ways for leads to make an informed decision. That's something everyone can appreciate, even though not everybody who sees your website will ultimately work with you. Let's consider some of the benefits of using online reviews on your website: 1. Reviews Foster Trust Your website is a terrific way to introduce yourself. It helps people understand who you are and what you can do for them. But that doesn't mean they want to take your word for it! Reviews function as social proof, giving greater weight to everything you say. When leads see that others "just like them" have had great experiences with you, they feel more comfortable reaching out. That helps you build rapport and work together. 2. Reviews Help People Avoid Scams On the flip side, remember that many of your clients will be first-time buyers or sellers. They may have limited or no experience working with a real estate agent. Being unfamiliar with the industry and its credentials, they are on guard for foul play. Reviews on your website are among the most important trust signals you can send. Your site may help guide others so they know what to look for in a reputable expert. 3. Reviews Draw More Website Traffic Online reviews have a major role in driving more traffic. Yes, reviews posted on Google or Yelp may inspire more people to check your site, but it goes beyond this. The reviews you post and promote help search engines to recognize you as an established and trusted local authority. Over time, posting reviews can help your website become more visible when prospects search for topics related to your business. 4. Reviews Act as "Tiebreakers" When two businesses seem similar from the outside, which one gets the sale? Usually, it's the one with a bigger roster of positive, credible reviews. This goes back to the idea that many future clients won't know the ins and outs of real estate — they depend on their agent to keep them informed. Your reviews highlight your successes, skills, customer service, and other points of comparison that could be harder to spot otherwise! Whether you're new to real estate or an old hand, it's valuable to make customer reviews an ongoing part of your practice. That means recognizing the right time to ask for reviews, following up, and cultivating reviews on your own website, as well as responding to the reviews you collect on other platforms. With its state-of-the-art real estate CRM, social media, and email marketing automation, DeltaNET is the AI-driven premier pro-tech solution to energize your promotional efforts. Try it FREE for 30 days. To view the original article, visit the Delta Media Group
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The Top 5 Online Education Platforms for Real Estate Agents
Enlightenment is power! The more you know, the more you succeed. That's why it is important to have general knowledge about everything. In every industry, in any type of business, you need knowledge to be successful. It is not easy or simple to be a real professional. You should take several courses. You should evolve over time to be successful, and you should know the trends in order to generate more leads. The year 2020 showed us the importance of internet marketing, online courses and much more. If we want to be more successful, then we should definitely take some online courses. General Overview: What Real Estate Agents Should Know Before starting professional courses for real estate agents, there are several things that should be considered. There are several things that we cannot study from courses/universities, and you should have information about them before entering the industry: Location Without local knowledge, it's almost impossible to become a professional real estate agent. Quite simply, you should pay attention to the neighborhood where you work. You need to have general knowledge of nearby places. That's why it's important to be a detailed-oriented person even before you enter the real estate industry. Communication Communication is a very important aspect of every industry, but for real estate agents, it is definitely the essential tool. Real estate professionals are having communications with hundreds of people on a weekly basis. As a real estate agent, you should be able to have online and face-to-face communication skills. Since people in this industry are working remotely in most of the recent cases, we already have a blog about Online Communication Tips and Tricks for Real Estate Agents. Answering Tough Questions While speaking with real estate agents, clients are mainly interested in knowledge and information. That's why if someone wants to become a real estate agent, they should have answers to all the tough questions the customer will ask. It isn't that hard, right? You just need to prepare the answers before meeting or communicating with your clients. Property Evaluation When you already are a part of the real estate industry, one thing you should know is that the correct property valuation is one way to success. Location, neighborhood intelligence, interior and other additional information is what will help you while evaluating the property. Good Time Management Real estate agents handle many tasks at once, so it's important for them to have good time management. This will help real estate agents to balance their working hours and have time for entertaining as well. Top 5 Online Education Platforms for Real Estate Agents Now it's time to speak about professional courses in the real estate industry. Quite simply, every industry requires education, and the real estate industry is not an exception. There are hundreds of online courses for real estate professionals. Let's speak about the most useful online courses for real estate agents. Today, we will discuss some of the most well-known platforms for every type of course in real estate, including Udemy and four other platforms, which are mainly designed for future real estate professionals. Udemy Udemy is the global marketplace for everyone interested in education in general. It offers thousands of courses for every industry, and can be used by real estate professionals as well. Udemy offers real estate agents full courses about real estate leads, real estate investments, commercial real estate investing and more. Udemy courses are cost-effective and you have the opportunity to choose the right online course for you related to the real estate industry. You can see the reviews before applying to the course, so everything is kept very simple. Real Estate Express If you're looking for online courses by professionals, then this is the platform for you. It was created to be the leading force in online education. They have been providing people with the courses for 20 years, so they definitely know what they are doing. Real Estate Express offers courses in every state of the U.S, and the tiers have expert instructors that are approved by each state in the U.S. Real Estate Express has four different categories of study: The Basics Exam Preparation Exam Preparation + Ultimate learning These four categories allow their users to choose courses according to their needs. So if you want to build up your knowledge of the real estate industry, it's a good way to start. Aceable Agent This is the best version for young professionals in the real estate industry. The courses here are designed to be lighthearted and accessible from any device. The courses are updated frequently so you don't have to worry about information accuracy. Unlike other online courses, Aceable Agent offers exam preparation only for four states: New York, Texas, Virginia and Michigan. They have mainly two types of courses available: individual and course packages. AYPO Real Estate Sometimes, there is no need for a mentor/teacher while taking courses. What if we only want the materials because we are sure that we can handle it ourselves? AYPO is the best self-study version for real estate agents and professionals. AYPO stands for at your pace online, which simply outlines the fact that you are independent and you don't need a mentor/teacher while studying. Self-study simply means that you study whenever you want or wish. Everything is dependent on you in this case. The courses itself are available only for five states: Michigan, Oregon, Florida, Texas and Alabama. Mbition-Learn Real Estate Mbition is one of the trusted online course platforms for real estate agents. Here, each real estate class is fully accredited by all regulatory bodies in every state. Here, you have different choices of study. You can take a program to study for the first time for your licence, you can upgrade your licence and just simply study for the upcoming exam. These courses not only provide you with textbooks and study materials, but they also allow you to speak with instructors by phone or email for assistance. Mbition is always updating, so you don't have to worry that the materials provided by this course will be out of date. Suggestion From the Author After working hours, the best way to achieve your goals is to work on yourself even when you're tired after a tough day. If you spend hours working for others, why don't you take time for yourself as well and study new things, evolve, and enlighten yourself? Just remember, every hour spent on studies is one step towards success. To view the original article, visit the Realtyna
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