Real Pro Systems’ RPS Gold is an online marketing system providing five key tools to real estate professionals. RPS Gold includes an online web presence, lead generation, lead follow-up and incubation system, personal agent blog, and an online showing feedback system.

These five essential tools in one integrated package were designed to help attract online business for real estate agents by creating awareness of your services, generating more leads, incubating leads etc.

The first tool is an online website. RBS Gold provides a branded web site, hosted under the agent’s internet domain name. This web site includes a customized home page to establish the agent’s brand. RPS Gold website also includes featured property pages with a full-screen slideshow, as well as tips for buyers and sellers. Agents can expand their RPS Gold site by adding links, adding pages, or even setting metatags, without any programming.

The second tool is lead generation. RBS Gold invites online visitors to sign up for daily emails of the newest listings. They can also register on the agent’s web site to request home search information or a CMA of their home. These registrations are automatically entered in the agent’s lead database for follow-up.

The third tool is lead follow-up and incubation. RPS Gold includes a complete email follow-up system, consisting of several prepared drip email campaigns, a monthly newsletter, and an email blast tool. When a new lead comes into an agent’s Gold agent system, it is automatically enrolled in the appropriate drip campaign. The agent can tailor each message and determine how frequently the messages go out.

The fourth tool is a built-in personal blog. Each Gold system has a blog enabling the agent to establish blog topics, accept submissions from visitors, and maintain archives of old posts. Each blog submission can include links or pictures. The agent maintains complete control of what shows because every post must be approved by them before it appears online.

The final tool in the RBS Gold system is an online showing feedback solution. When other agents show the agent’s listings, they simply follow a link to provide their feedback online. The other agents are asked to answer a short set of questions and then can add their comments. The agent’s sellers can easily see the feedback provided by each agent.