Magic Professional is a web-based data application that tracks housing and land sales statistics in the Phoenix Metropolitan area. Its intuitive user interface lets brokers, agents and researchers find comprehensive market data without the need for advanced computer skills.

Users can search by radius, rectangle or polygon, zip code, address and more on Bing maps. Magic Professional makes it simple to define a geographic area and create detailed housing reports for that area. Results can be viewed directly on the map or exported to PDF, Excel, graph, or KMZ format for viewing on Google Earth. Report types include:

• Absorption
• Future Subdivisions
• Product Resale Closing
• Land Sales
• Custom Data
• New Home COE
• New Home Permits
• Permits by Plan
• Comm/Solar/Pool

Magic Professional offers instant segmented housing market analysis of specific areas of interest to the user. It also functions on iPad and Android tablets so you can research on-the-go. Access to the software can be customized according to the budget and data needs of your company. Available data sets include:

• New Home Closings at Transaction Level
• Resale Closings at Transaction Level
• Permit and Escrow closings by month for 1300+ active subdivisions, updated monthly
• 24 months of Product pricing data and plan characteristics for active floor plans, updated monthly
• Starts by plan data for leading subdivisions, updated monthly
• Master Planned Community rankings and performance statistics, updated monthly
• Builder rankings, updated monthly
• Subdivision rankings, updated monthly
• Market share by price range by geographic submarket calculations
• Last 12 month land sale transactions, updated monthly
• Future subdivision announcements, updated monthly
• Product position graphing feature
• Data exportable to MS Excel

Magic Professional also includes over a dozen housing reports that can easily be printed out in three steps. They are updated on the 15th of every month after going through a system of careful audits and system checks. Those reports include:

• New Home Permits by Submarket and Price
• New Home Closings by Submarket and Price
• Subdivision Performance by Builder Name
• Subdivision Performance by Closings
• Subdivision Performance by Permits
• Subdivision Performance by Subdivision Name
• Builder Product Offerings
• Future Subdivision Summary Report
• Master Plan Summary Report
• Land and Lot Sales Report by Buyer
• Land and Lot Sales Report by Legal Description
• Top Builder Report by Closings
• Top Subdivision Report by Permits
• Monthly Data Summary