Market Leader’s Growth Leader is an Internet-based system that provides agents, brokers and real estate firms an all-in-one marketing, lead generation and contact management solution. Growth Leader operates in three parts. First, Growth Leader manages a television and SEO Internet ad-campaign to attract buyers to a website. Second, it provides a response generating website where visitors are encouraged to register, creating leads. Third, Market Leader’s Vision tool provides a contact management solution, taking visitor’s registration information and inputting it into your prospect list.

When a visitor searches Google or Yahoo! or housing in your vicinity, Growth Leader is to direct them to your site by deploying effective search engine optimization (SEO). Once at the site, visitors will be invited to register to view MLS listings. As soon as this form is filled out, the contact information is stored in your prospects list. This website allows you a platform to present listing and property information that will draw homebuyers to yours site.

In the admin environment, Growth Leader allows you to see all prospects, in the last 48 hours up to 30 days. It enables you to view new messages and respond to visitor’s questions. Your website allows you to view a visitor chart, and event reminders to add things like seller reports or market status reports. It also lets you manage your listings, post to Craigslist, search MLS, access the admin section to edit, and provide a search widget for your visitors. You can access back end data from your website on any Smartphone like a BlackBerry or iPhone.

Brokers and Brokerages can also use this tool. There are specific tools for them as well, such as agent tabs, writing tools, call center, and emailing to all your agents.