Featured CMA Farming Edition puts you in front of prospective local sellers before they decide to list.

Connect With More Local Sellers

Featured CMA gives you an exclusive position that's designed to give you listing leads from serious sellers on REALTOR.com®. Local homeowners are able to request information about how much their home is worth right on the homepage of REALTOR.com®. As an FCMA empowered Agent, you'll be the one that gets the request for the market analysis.

All Local Leads are Exclusive to You

Listing leads are precious, and the Featured CMA solution ensures that you'll corner your local market on REALTOR.com®. The Featured CMA Position gives you exclusive access to listing leads in a zip code. No other agent, office, or broker can get the position once you have it.

Deliver your CMA and a Seller’s Guide

The Featured CMA solution helps you secure more listing appointments and create a strong relationship with a prospective seller. The solution comes fully-equipped with a turn-key Seller's Guide that you can take on your appointment with you. When you wrap up the appointment, you’ll have a powerful leave-behind for the Seller that’s branded to you and another way to separate yourself from the competition.

Direct Marketing to your Sphere and Farm

You’ve got a farm, and if you want to have a bountiful harvest of prospects, you’ve got to tend the crops. That’s where the direct mail component of the Featured CMA Farming Edition helps big time. You’ll tend to your farm 40x a year with timely market updates that funnel prospects right into your Featured CMA pipeline. Your farm gets your postcards packed with local market info, they enter a code online to get the price of their home, and you get their contact information so you can follow up.