Tech Media Marketing provides a digital marketing tool called Conversion Driver. This tool is designed to take website visitors and convert them into customers. Tech Media Marketing creates a real estate website with a property search for the agent's local MLS, then focuses on driving traffic to their website through marketing, Pay-Per-Click (PPC) advertising and email campaigns.

Tech Media Marketing's Conversion Driver technology is designed to convert Web visitors into clients by providing incentive for online traffic to interact with the real estate professional. To help promote this lead generation tool, Tech Media Marketing creates a graphic for professionals to add to their website promoting the Conversion Driver incentive to schedule a listing agent presentation or go on a home tour with one of your qualified real estate professionals.

When Web visitors click through to the Conversion Driver website, they are greeted with professional graphics and a video message explaining how the incentive program works. The potential home buyer or seller then submits the form on the Conversion Driver website and is taken to a page with a certificate to print up when they come in for their Listing Presentation or Home Tour.

An agent receives an email lead from the form, then they can contact the potential client to schedule their presentation.