Zillow offers five distinct advertizing opportunities to real estate brokers. Brokers can now promote their properties on Zillow.com. Zillow is a free online real estate site where users can search for homes for sale, find home prices, see home values, view recently sold homes, and check mortgage rates. According to Omniture internal tracking 19.4 million unique users visited Zillow in March 2011. When Zillow surveyed their visitors, they reported that three-quarters of their online traffice were users in the marketing - buying, selling, helping others buy/sell or planning to rent.
Brokers can feature their listings in the home search bar. Broker’s listings will appear at the top of search results with Featured Listings. Zillow’s data shows that Featured Listings are viewed by buyers 6 times more than regular listings.
Match buyers' search criteria
Listing sorts to top of search results
Listing rotates through bubble on search map
Brokers can place their listings on the home page of one of the largest real estate sites with a wide audience. Each position is exclusively owned. Highlights include:
Listings match users' last search
Selection criteria are bedrooms, bathrooms, price, ZIP, neighborhood, etc.
Premier branding placement
Zillow offers new showcase ads that are expandable. Showcase Ads look the same as before, but when you hover over the ad, it expands to 6 times its original size. The expanded ad contains a larger image and customer contact form. Showcase Ads combine targeting on a ZIP code level with a minimum 25% guaranteed share of searches within a ZIP code. An advertisement will only appear in the ZIP codes you select.
Brokers can advertise through display ads. This can help strengthen a broker’s brand presence with display ads in the cities and towns of their choice. Ad units of 300x250, 728x90 and 160x600 pixel are for sale throughout the site. Brokers have access to Zillow’s targeting capabilities: by region, agent, active sellers, pending sales, active buyers and more.
Brokers can advertise through Zillow’s email marketing. Zillow creates a variety of email newsletters with ad placements that can help market brokerages. These newsletters promote homes, recruit agents and attract sellers.
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