Why Scarlett O’Hara Would Have Been Terrible at Converting Real Estate Leads!

Anita Koppens
Published: 05/27/2012
Posted by: RET Staff

"I can't think about that right now...I'll think about that tomorrow," mused Scarlett O'Hara. But what if she was a real estate agent (in the South, of course) trying to survive in the cutthroat environment of online real estate leads? Even Rhett Butler would have given up on her!

Immediately following up with leads to secure their business is the stuff of nanoseconds in the age of the Internet. The procrastination that protected the psyche of Scarlett back then would have cost her valuable real estate leads in today's market. When looking for a home, a lead may have put their contact information out on many different websites. Essentially, you could be battling half a dozen agents to get to the lead first, and not even know it! Converting leads can be made much easier when following these simple steps: