[Video] Online Leads Don’t Suck. Your Conversion Rates Do.
By Erin Gilbert on the Onboard Informatics blog
Posted by: RET Staff
Onboard Informatics partnered with RE Technology yesterday in a webinar around improving online lead generation. Panelists Bobby Bryant from Doss, Brian Friemel from WURLDb Consulting, and Marc Siden from Onboard Informatics discussed the future of online lead generation in real estate. View the entire recording of Online Leads Don't Suck. Your Conversion Rates Do on the next page. Here are some of the key takeaways:
More people are going online, but they're taking longer to transact
"People are looking for properties six to eight months before they are ready to talk to a Realtor," said Bryant. The discussion centered around how to improve that search experience so when consumers are ready to view homes, they naturally turn to you.
- Everyone looks online for properties available in areas they are interested in
- Technology allows us to see what consumers are searching, even when not on your site or platform
- That intelligence will inform agents and create warmer introductions and higher conversions