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[Video] Go 100% Digital, from Lead to Close: 10/26/2016

[Video] Go 100% Digital, from Lead to Close

By Kelly J. Phelan, RET Content Editor

5 out of 5 by 1 User(s)

Kelly Phelan Go to Profile Kelly Phelan
Published: 10/26/2016
Posted by: RET Staff

As technology transforms the real estate industry, brokerages are turning to a completely digital strategy, or what's become known as a lead-to-close strategy.

On Tuesday, brokerage leaders who have implemented this strategy in their own companies shared their insights with us during a live webinar. What tools and methods are they using to help them accomplish this? To find out, watch the webinar recording below:

If you don't have time to watch the full hour-long recording, here's a cheat sheet to help you find the segments most relevant to your business. Just skip ahead to the time indicated to view that portion.

0:00 - Introduction. Meet our panelists, and learn about the recent shifts and trends in real estate technology. Find out how agents fit into the digital 'ecosystem' of the 20+ apps they use over the course of a transaction.

7:00 - Meet Scott Crowley, SVP and Chief Information Officer, Berkshire Hathaway - Fox & Roach. In addition to brokerage services, Crowley's company offers mortgage, title, and insurance services. "What we tried to put together was a system that basically can sit over top of all four of those core business units and help them to function better at an enterprise level," he says.

Berkshire Hathaway - Fox & Roach wanted to move customers through all four business units seamlessly. Crowley says they wanted to manage their digital assets in real time in a way that generates revenue building opportunities. They company wanted to "see if there is a better way to try to run our brokerage."


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