The Truth about QR Codes

Guest Contributor
Published: 02/14/2011
Posted by: RE Technology

Guest contributor John Lim says:

Unless you have been on a hiatus since the NAR Conference in New Orleans last November, spending all the money you made selling real estate on Facebook, you've probably noticed small, square codes popping up in places like print ads, magazines, billboards and trade-show booths.

These useful, efficient little marvels are QR codes, also known as Quick Response Codes. They are all the rage in the real estate industry right now. Although virtually ubiquitous in Europe and Japan, they're just starting to gain popularity in the States. QR codes are readable by almost all smartphones and, with a simple scan, can drive a mobile phone user to any type of content—a website, someone's contact information, or even a simple message.