The Science of Timing: Emailing

RET Staff
Published: 04/20/2011
Posted by: RE Technology

How many times a day or week should you email your subscriber base or clients to get the maximum opens without getting "unsubscribe" responses?

Do you know what time of day is best for emailing?

Does it matter?

The answer is simple: emailing is not a haphazard activity. It has evolved into a science.

If you are interested in keeping a client and subscriber base informed and engaged with you and your business, it is well worth your time to invest in learning some of the research behind the science of email timing.

HubSpot social media scientist Dan Zarrella discussed his research on timing.

He has conducted research on the Internet for the last 2-3 years. Of all the subjects he researches, the science of timing is the number one piece of data consumers want to know. He researches and identifies best practices.

This webinar presents all the data to date that Zarrella has studied. It covers three marketing mediums businesses use for inbound marketing: social media, email and blogging.

This article focuses on emailing specifically.