Social Media vs. Social Networking

Seth Kaplan
Published: 11/03/2010
Posted by: Mobile Real Estate ID

What I found interesting, was that the session on Social Media was really focused on social networking platforms and the way in which they can used.  And, unless I missed it by bouncing back and forth, there was no differentiation made between the two at the session or a discussion on how to make money from social networking.  In my opinion, the reason this wasn’t discussed and rarely is at sessions like this, is because no one is actually using social networking platforms to make money.

Thursday, as Allan Dalton addressed the crowd of REALTORS® gathered at the Rye Grill and Bar, Social Media was again at the forefront of the discussion.  However, it began in a much different way.  Instead of discussing the particulars Twitter, Facebook, and Foursquare had to offer and the ways they could be used, Allan set the stage by reviewing of findings from the 2010 Dalton/Hundley Real Estate Social Media Census.  What I found most interesting was the stark contrast he drew between Social Networking and Social Media.