Redfin Comes to Pheonix

Jay Thompson
Published: 07/06/2010
Posted by: Thompsons Realty

Redfin, the sometimes maligned and often misunderstood real estate brokerage with roots in Seattle announced today an expansion into the Phoenix real estate market.

They will have some of their own agents, and they will have “partners” that will service Redfin clients in certain parts of the Valley on a referral basis.

In a move that may surprise some (though it really shouldn’t), Francy and I decided early in the process to work alongside Redfin in Phoenix, along with Thompson’s Realty agent Shar Rundio.

I have frequently mentioned here and elsewhere that there are too many real estate brokerages that hire “anyone with a license or a pulse.”

Trust me, Redfin does not subscribe to this seriously flawed model.

The vetting process to become a Redfin referral partner was not insignificant. Former clients were surveyed by Redfin, and those client reviews are posted publicly on the Redfin site for all to see. There were phone and in-person interviews to be done, and training webinars to attend.

Future Redfin clients we work with will also be surveyed, and posted for all to see.